BORGWARD Group AG Officially Launched in China

PR63811

STUTTGART, Germany and BEIJING, Mar. 18, 2016 /PR Newswire=KYODO JBN/ --

- Sales company BORGWARD China Co. Ltd commences business operations     

- The Stuttgart-based automaker unveils its plan for the Chinese market     

- The plant in China is ready to start production     

- Sales of the BORGWARD BX7 to begin at the Beijing Motor Show in April     

- About 120 dealers planned in China by the end of 2016, and around 200 dealers

by the end of 2017

    BORGWARD Group AG officially established BORGWARD China Co. Ltd in March.

"Following the launch of our Asia and Greater China strategy in Hong Kong at

the beginning of 2016, BORGWARD Group AG has now taken a further step in its

arrival in China," said the Chairman and Global CEO of BORGWARD Group AG,

Ulrich Walker, on the sidelines of the kick-off event in Beijing. With the

launch of the sales company, the classic German car brand is now fully

operational in China. Following the launch of the BORGWARD Asia and Greater

China strategy in Hong Kong at the beginning of 2016, BORGWARD has now taken a

further step to establish the Group in China.

    At the event, Walker introduced the Group's B-G-W strategy and explained

the global and Chinese market perspectives. The B-G-W global strategy involves

an all-new business model that focuses on "Interconnection and resource

sharing". The letters B-G-W stand for "BORGWARD brand heritage", "German

engineering" and "Worldwide footprint". The strategy represents the BORGWARD

brand's innovative spirit as well as the integration of new energy,  

intelligent high-quality German products and global resources in order to push

the brand's deployment worldwide. "In order to respond in real-time to changes

in the market and in personalised consumer demands, we will focus on building

an intelligent production system and connected production facilities," said

Walker.

    The new plant in Beijing is now ready for production. Occupying an area of

1.10 million square metres, it has a maximum annual capacity of 160,000 units,

which can increase to 360,000 units in the second phase. "We are building an

advanced platform and a modular production system based on the smart

manufacturing model," said Walker. The new plant is based on the German

Industry 4.0 concept, and will strictly comply with the most rigorous German

manufacturing and quality management system standards. It also utilises the

BORGWARD global verification system, with each model subjected to extensive

testing, so as to ensure product performance.

    With regard to the development of BORGWARD's sales organization in China,

Walker added, "We have successfully established partnerships with nearly 100

dealers to date. Moreover, this dealer network is expected to grow to 120

dealers by the end of 2016, and 200 in 2017, covering key cities of the Chinese

market."

    According to Walker, the BORGWARD BX7 is being positioned in China as a

"German branded, wide-bodied intelligent SUV". The vehicle combines rigorous

German engineering, advanced technology, reliability, a distinct sporty wide

body, and outstanding performance and safety. The BX7 is expected to be

launched at the Beijing Motor Show in April. Along with the BX7, the all-new

BX5 near-series prototype and the BX6 TS show car will also be on show so that

BORGWARD's entire range of SUVs is.

    http://www.borgward.com

Further information:

BORGWARD Group AG     

Kriegsbergstrasse 11     

70174 Stuttgart     

Marco Dalan     

Head of Global Communications     

Telephone: +49-711-365-10-1044     

e-mail: marco.dalan@borgward.com

SOURCE: BORGWARD Group AG