Red Dot Award 2016 / Design Award for the BORGWARD BX7

PR63935

STUTTGART, Germany, Mar. 30, 2016 /PRNewswire=KYODO JBN/ --

    In a major achievement for BORGWARD Group AG, the company's first model in

55 years has already received an award. Specifically, BORGWARD received an

Honourable Mention in the Product Design category of the Red Dot Award for its

debut SUV, the BORGWARD BX7. The Red Dot Award is presented annually in the

categories Product Design and Communication Design. "We are proud and happy

that our BX7 won an award! It shows that we are laying the right foundation and

that the design sector is taking us seriously," said Ulrich Walker, the CEO of

BORGWARD Group AG, on Wednesday in Stuttgart.

         (Photo: http://photos.prnewswire.com/prnh/20160330/349326 )

    The Red Dot Award's panel of top-level judges, which included the U.S.

product designer Chris Bangle and the shoe designer Jimmy Choo, was impressed

by the BORGWARD BX7's reinterpretation of the ideals of the company's legendary

founder, Carl F. W. Borgward. The judges especially pointed out the brand's

typically high design quality and outstanding design features, such as the

OCTAGON radiator grille, with its legendary diamond-shaped brand logo, and the

wing line design, which quotes a variety of wing profiles. "We are decoding

BORGWARD's original design DNA and transferring it to the present day," said

Roland Sternmann, BORGWARD Global Executive Design Director.

    "We are, of course, also implementing our principle of 'Modern Tradition'

in the vehicle's interior. We are uniting traditional automotive craftsmanship

with ultra-modern technology to create a luxurious wellness ambience," added

Benjamin Nawka, Chief Designer of the BORGWARD Design Team in Stuttgart. This

design philosophy becomes especially apparent in the contrast between the

high-quality, precious materials and the various innovative components, such as

the central 12.3-inch media touchscreen.

    Following its entry into China, India and other emerging markets, BORGWARD

plans to launch the BX models on the German market as well within the next two

years. In Europe, the German automaker will exclusively market plug-in-hybrids

and all-electric vehicles.

    Cross reference: Picture is available at AP Images

(http://www.apimages.com) and http://www.presseportal.de/nr/115998

    Further information:

    BORGWARD Group AG

    Kriegsbergstrasse 11

    70174 Stuttgart, Germany         

    Marco Dalan

    Head of Global Communications

    Telephone: +49-711-365-10-1041

    Jlona Scherer

    Assistant Head of Product Communications

    Telephone: +49-711-365-10-1044

SOURCE: BORGWARD Group AG