Strategic Partnership for Electric Mobility

PR63965

STUTTGART, Germany, Apr. 1, 2016 /PRNewswire=KYODO JBN/ --

    Borgward, SAP, LG Electronics and Bosch form alliance  

    - An e-mobility alliance for a networked future

    - Cooperation on batteries, drive systems and Industry 4.0

    - Ulrich Walker: "An important milestone for Borgward Group AG."

    Borgward Group AG has taken the next step on its path to becoming a

cutting-edge automotive company: The creation of a long-term strategic

partnership with the software firm SAP, the company LG Electronics and the

automotive supplier Robert Bosch GmbH is the logical result of Borgward's plan

to launch sales in Europe with plug-in hybrids and electric vehicles. "The

partnership that was agreed to today with SAP, LG and Bosch is an important

milestone for Borgward Group AG," said Ulrich Walker, CEO of Borgward Group AG,

at the signing of the agreements in Stuttgart on Thursday. "Together with our

partners, we are forming a strong alliance for a networked future."

    The agreements govern the development and delivery of various parts and

components, particularly those related to electric mobility. The leading IT

company SAP will supply the software for the effective networking of the R&D,

production, value chain, sales, services, global business operations and other

areas of the young yet time-honoured automaker. The software from SAP will

enable Borgward to perfectly integrate the areas of Industry 4.0 and Internet

Plus in order to break through the traditional business and production

processes and pave the way for a new era of smart manufacturing. "The

customized software solutions from SAP will help Borgward to automate its

business operations," said Michael Kleinemeier, Member of the Executive Board,

SAP SE, Global Service & Support. "They will also enable Borgward to generate a

completely new customer experience when it comes to online price comparisons,

new vehicle delivery, services and various preowned vehicle channels."

    The strategic partnership with LG Electronics encompasses the joint

development and delivery of high-performance batteries for plug-in hybrids and

electric vehicles. Moreover,  Borgward and LG will jointly develop electric

vehicle components such as electric air-conditioning compressors. In the

cooperation with Bosch, the two companies will work together on the further

development of the electric drive train. In addition, the partnership will

encompass the development and supply of components and systems for motor

control units, dynamic handling systems, starter generators, electronic

steering systems and multimedia systems. All three of the agreements are long

term in nature. "We are pooling our expertise with that of SAP, LG and Bosch in

order to redefine the mobility of the future," said Walker, who also pointed

out that the aim is to create high-quality customized vehicles with attractive

styling and affordable prices. These vehicles will also be environmentally

sustainable and meet future mobility needs.

    Further information:

    BORGWARD Group AG

    Kriegsbergstrasse 11

    70174 Stuttgart

    Marco Dalan

    Head of Global Communications

    Telephone: +49-711-365-10-1041

    e-mail: marco.dalan@borgward.com

    http://www.borgward.com

   SOURCE: Borgward Group AG