Change the Way You See the World: Hollywood Stars & World Renowned Photographers Join Huawei to Reinvent Smartphone Photography at the Launch of the Huawei P9

PR64006

LONDON, Apr. 6, 2016 /PRNewswire=KYODO JBN/ --

- Change the way you see the world with the Huawei P9 series Co-Engineered with

Leica

- Hollywood A-list actor Henry Cavill attends global launch as face of campaign

with host of famous names from the world of photography, film and the arts

Today, at an exclusive launch event at London's Battersea Evolution, Huawei

Consumer Business Group unveiled the much-awaited Huawei P9 series, destined to

reinvent smartphone photography.

At the global technology brand's star-studded event, Hollywood actor Henry

Cavill, who features in the Huawei P9 campaign alongside Scarlett Johansson

(both global product ambassadors for Huawei P9 series), was joined by a host of

world-renowned photographers including Mary McCartney and National Geographic

World Press Photo Award winning photographer David Guttenfelder.

The event was attended by over 1000 media and guests - including Huawei UK

Board members Sir Andrew Cahn and Dame Helen Alexander and business leaders

from around the world including: Jim Egan, CEO BBC News; Jonathan Newhouse,

Chairman and Chief Executive Conde Nast International; and Anita Chang,

Publisher Vogue China.

The Huawei P9 is the first smartphone from the collaboration between Huawei and

the global iconic camera brand Leica, resulting in a stunning dual-lens camera

in a smartphone, which sets a new benchmark in smartphone camera technology,

with more light and better clarity, to capture brilliant colour and striking

black and white images in true Leica style.

Images from the ground-breaking dual-lens camera are brought to life on a 5.2

inch full HD display. The P9 is powered by Huawei's latest Kirin 955 chipset

and runs Android Marshmallow 6.0.

The Huawei P9 family fuses cool, sleek design and precision detail with

state-of-the art technology to change the way we see the world. It continues

Huawei's legacy of premium mobile devices that have set the industry standard

for elegance and performance.

Richard Yu, CEO, Huawei Business Group, comments: "We believe in cultural

technology, born out of people's curiosity and desire to be creative by

changing the way they experience the world around them. With the P9, working

with Leica, we have challenged the norm of what was possible in lens technology

- a game-changer for smartphone photography.

"Our launch city of London is renowned globally for cultural excellence. We see

the P9 - coupled with our iconic partners, who are equally renowned for their

determination to look beyond what is possible, whether in the field of creative

arts, design or engineering - as the next step in a visual revolution."

"As technology changes the way we capture and enjoy photography, we are excited

to work with a like-minded partner such as Huawei, equally committed to a

cultural, visual future," commented Oliver Kaltner, CEO of Leica Camera AG.

"Huawei's passion for pushing boundaries of innovation, matched with our proven

expertise in camera and lens engineering, has made for a beautiful

collaboration in creation of the P9."

Hollywood stars and faces of the campaign, Henry Cavill and Tony award-winner

Scarlett Johannson, will appear in a new TV commercial shot in Shanghai and New

Zealand by famed director Baillie Walsh from RSA, which will air

internationally from mid April. Where both stars are normally the subjects of

the camera's gaze, here we see them putting the Huawei P9's amazing camera

technology to the test to capture, share and compete for the best shot...but

who will win? The exciting preview trailer of the TV commercial was aired at

the event: showcasing the tantalizing meeting of two Hollywood stars; Shanghai

with Hollywood; Leica with Huawei; and black and white with colour.  

Henry Cavill comments: "I have a genuine passion for technology, so I'm excited

by the opportunities created by the P9 dual lens. I'm impressed by the

partnership of Huawei and Leica in their engineering of a true high performance

smartphone camera. They've done this and managed to package it into a fantastic

device as well."

Sending a message from the set of her latest film Scarlett Johansson comments:

"The art of photography really resonates with me. It was exciting to see Huawei

is partnering with world's iconic camera brand Leica to create the amazing

device.  I was delighted to work with Huawei on this project as I love the way

it invites us to feed our curiosity and share new perspectives."

Huawei also partnered with a number of high profile professional photographers

to support the launch of Huawei P9 including iconic fashion photographer, Mario

Testino, who shot the campaign visuals. Other renowned creators involved in the

project include: Mary McCartney; National Geographic photographer, David

Guttenfelder; Reuben Krabbe, from extreme sports community, Banff; and Zhu

Yinghao, Conde Nast Traveler magazine; and the renowned photographic community,

Eye Em. Each photographer collaborated by shooting a collection of images with

the P9, inspired by and to showcase the ground-breaking new capabilities of the

smartphone.

For further information, search #OO.

Pricing:  

Version          EUR (includes tax)

     P9            3GB  + 32 GB   EUR599

                 4GB  + 64 GB   EUR649

   P9 Plus       4GB  + 64 GB   EUR749

Available beginning April 16, first wave launch markets include:

     Austria             Greece              Poland

    Bahrain             Hungary             Portugal

    Belgium             Ireland             Qatar

    China               Italy               Saudi Arabia

    Czech Republic      Jordan              Spain

    Egypt               Lebanon             Sweden

    Denmark             Kuwait              Switzerland

    Finland             Netherlands         United Arab Emirates

    France              Norway              United Kingdom

    Germany             Oman

The P9 is available in four colours: Rose Gold, Prestige Gold, Titanium Grey

and Mystic Silver, with the P9 Deluxe version available in Haze Gold and

Ceramic White. The P9 Plus, with a 5.5-inch display, is available in Haze Gold,

Quartz Grey and Ceramic White.

Notes to Editors

Huawei P9 key features

- The 5.2 inch full HD display included in the P9 uses the Hollywood movie

colour gamut, allowing the display to cover 96 percent of the colour spectrum.

- The dual-lens 12MP camera features RGB and BW sensors, as well as

laser-assisted focus. This makes the camera 200 per cent more sensitive than

predecessors and allows it to provide 300 per cent more detail.

- The P9 is powered by Huawei's latest Kirin 955 chipset, which is based on the

TSMC 16nm FinFET Plus chip technology. CPU performance is 100 per cent faster

than the P8 and 3D graphics are improved by 125 per cent.

- Running Android Marshmallow 6.0, the P9 uses the Huawei Emotion UI 4.1

interface, adding hundreds of user experience tweaks and improvements.

- The P9 supports the latest reversible USB Type-C Connector technology.

Efficient Conferencing  

The P9 features "Super Hands-Free 3.0" technology, which enables hands-free

operation of the phone in a variety of locations. Whether you're in the car, a

conference room or at a crowded party, users can enjoy clear conversations from

up to three meters away. With a 120-degree range of audio pick up and

directional noise reduction, conference calls are crisper and clearer than ever

before, no matter where they take place.

Globally Connected

The P9 has built-in dual-SIM, dual-standby and dual-connectivity support. It

supports 33 mainstream frequencies in more than 100 countries, LTE (Cat 6) and

connectivity speeds of up to 300Mbps, making the P9 a true global smartphone

for frequent travellers.

About Huawei Consumer Business Group

Huawei's products and services are available in more than 170 countries and are

used by a third of the world's population, ranking third in the world in mobile

phone shipments in 2014.  Sixteen R&D centers have been set up in the United

States, Germany, Sweden, Russia, India, and China. Huawei Consumer Business

Group is one of Huawei's three business units and covers smartphones, mobile

broadband devices, home devices and cloud services. Huawei's global network is

built on 20 years of expertise in the telecom industry and is dedicated to

delivering the latest technological advances to consumers around the world.

For more information please visit: http://consumer.huawei.com

For regular updates on Huawei Consumer BG, follow us on:

Facebook: http://facebook.com/HuaweiDevice

Twitter: http://twitter.com/HuaweiDevice

YouTube: http://youtube.com/HuaweiDevice

Instagram: https://instagram.com/huaweiconsumer

Google+: https://plus.google.com/+HuaweiDevice

SOURCE: Huawei