World Premiere for Christian Borgward, the Grandson of the Founder of the Company

PR64338

BREMEN and STUTTGART, Germany, May 6 /PRNewswire=KYODO JBN/ --

     Borgward drives the new BORGWARD

    Christian Borgward's reaction after his first drive with the BORGWARD BX7

AWD premiere model reveals much about his feelings for the Borgward brand:

"It's like holding your baby in your hands for the first time!" Christian

Borgward is the grandson of company founder Carl F. W. Borgward, and he's also

one of the driving forces behind the brand's impressive comeback. During the

BORGWARD World Meeting in Bremen, he had the opportunity to drive the technical

grandson of the BORGWARD models from the 1960s for the first time. "My idea to

continue my grandfather's dream is now a reality," he said. "The Borgward brand

is back on the road again-it's a feeling beyond description!"

    (Photo: http://photos.prnewswire.com/prnh/20160506/364526 )

    (Photo: http://photos.prnewswire.com/prnh/20160506/364527 )

    (Photo: http://photos.prnewswire.com/prnh/20160506/364528 )

    Both "grandsons" made a commanding impression during the drive in the

BORGWARD brand's hometown of Bremen, where as many as 100,000 vehicles rolled

off the lines every year up until 1962 at the Sebaldsbrueck plant that's now

operated by Daimler. After getting himself accustomed to the new vehicle,

Christian Borgward started feeling right at home and began to enjoy the

relaxing interior with its high-quality full-grain leather surfaces. He had

absolutely no problem operating the Multiple Interaction online infotainment

system using the touchscreen and the direct access buttons. Naturally, he also

used his hands-free Bluetooth cell phone connection with voice-controlled

dialing to report live to his family on his comfortable and safe trip in the

BX7. The vehicle compensates for tricky situations with, among other things,

its active lane-keeping or lane-changing assistance system and the standard

city braking assistant, which warns Christian Borgward if he gets too close to

the vehicle ahead. The BX7 is also equipped with a traffic sign recognition

system that depicts the large number of traffic signs in urban settings on the

dashboard display in an orderly manner. Tight maneuvers are made safe and easy

with a 360 camera.

    As the owner of a sporty Isabella Coupe, Christian Borgward is impressed by

the superior sporty and nimble handling of the new BX7 SUV. He also revealed

his in-depth knowledge about automobiles: "The chassis and steering are as

direct as is necessary and as comfortable as possible. I didn't expect to see

this type of combination in such a large and tall SUV-the car is as fun to

drive in the city as it is on country roads and big highways!"

    After finishing up his first-ever drive in the BX7, the Chairman of the

Supervisory Board of BORGWARD Group AG described what the experience was like.

Despite his close emotional and business ties to the BX7 AWD, he did his best

to remain objective: "Obviously, our premiere model is facing some high-powered

competition in the world's most dynamic vehicle segment. Nevertheless, the

BORGWARD BX7 effectively reinterprets the genes of the successful models from

the 1950s and 1960s for the modern era, and the vehicle is going to be

successful. It's more or less exactly the vehicle my grandfather would have

built in today's market environment if he were still alive."

    BORGWARD BX7 AWD: Luxurious SUV with character

    The BORGWARD BX7 is a near-production prototype for the globally popular

market for large mid-size SUVs. The newcomer, which is 4.70 meters long, makes

a big impression with an innovative all-wheel drive system, powerful plug-in

hybrid technology, and Multiple Interaction, which is the most advanced online

communication and entertainment system on the market. Outstanding safety is

guaranteed by the intelligent and comprehensive PROTECT occupant protection

concept, which features groundbreaking preventive vehicle dynamics and driver

assistance systems that can help avoid collisions. If worst comes to worst,

however,  a highly stable occupant cell with precisely defined deformation

zones, as well as passive restraint systems, provide reliable protection and

can significantly mitigate the consequences of an accident.

    Additional highlights in the new SUV include an exceptionally spacious

interior for a vehicle in this class (up to seven seats), and BORGWARD's

typically high level of design quality in line with the brand's guiding

principle of Modern Tradition. BORGWARD designers keep this motto in mind when

developing the brand's typical design idiom at the Design Center in Renningen,

which is located near company headquarters. Here, the designers merge modern

sculptural shapes with the BORGWARD brand's traditional values to create

superior automobiles that exude self-confidence.

    BORGWARD World Meeting Bremen 2016

    For the first time since 1990, members of the international BORGWARD fan

community are gathering together for a World Meeting, where they can establish

contact with the reborn brand for the first time. Along with legendary classic

cars such as the Isabella, Arabella,  and P 100, which are celebrating their

return to their native city, the event will also showcase prototypes of the

BORGWARD BX7 premiere model. The World Meeting thus brings together history and

the future, a retrospective and a preview or-put simply-yesterday and tomorrow.

Christian Borgward, grandson of company founder Carl F.W. Borgward and Chairman

of the Supervisory Board of BORGWARD Group AG said: "I have been tremendously

influenced by the brand created, and the things achieved, by my grandfather,

whose 125th birthday we are celebrating at the BORGWARD World Meeting. I am

incredibly pleased by the fact that the return of BORGWARD has now become a

reality, and I am convinced that my father and grandfather would be just as

thrilled as I am if they could experience this revival."

    Cross reference: Picture is available at AP Images

(http://www.apimages.com) andhttp://www.presseportal.de/pm/115998/3320272

     Further information: BORGWARD Group AG,  Kriegsbergstrasse 11, 70174

Stuttgart, Axel Lengert, Interim Product Communication Manager, Telephone

+49-711-365-10-1045, E-mail ex-a.lengert@borgward.com, http://www.borgward.com

SOURCE: BORGWARD Group AG