Biotherm Homme and David Beckham Sign Long-term Partnership to Develop a Range of Men's Grooming Products

PR64345

LONDON, May 9, 2016 /PRNewswire=KYODO JBN/ --

L'Oreal Luxe's brand Biotherm Homme, Ndegree(s)1 in premium men's skincare[1],

and Seven Global, David Beckham and Simon Fuller's joint venture with Global

Brands (SEHK:787),  today announce an unprecedented long-term partnership to

develop a men's grooming line. The collection, of both skincare and daily

grooming products, will launch in 2017.

To view the Multimedia News Release, please click:

http://www.multivu.com/players/uk/7828451-biotherm-homme-david-beckham-mens-grooming

As part of the collaboration, England's football icon becomes Biotherm Homme's

first global ambassador. David Beckham's first Biotherm Homme campaign, for the

brand's Ndegree (s)1 moisturizer Aquapower will break online in June.

"I'm excited to be working with Biotherm Homme," said David Beckham. "I've been

thinking about developing a skincare range for a long time and it wasn't until

I started speaking with Biotherm that it all came together. They are as

ambitious as I am, and we look forward to showing everyone the fruits of our

labor very soon."

"The partnership between Biotherm Homme and David Beckham is set to shift the

boundaries in the men's skincare category and reinforce our brand's

leadership," said David Fridlevski, Biotherm General Manager. "It's the first

time a male celebrity of this stature has developed a skincare collection.

We're proud to be David Beckham's partner of choice to develop his vision of

skincare, and we're delighted to welcome him as a new brand ambassador."

"Men's grooming represents a significant opportunity for our business," said

Jason Weisenfeld, President of Seven Global. "With Biotherm Homme, we now have

the perfect partner to become a best-in-class, global leader in men's skincare."

By entering a several year partnership, Biotherm Homme and David Beckham plan

to impact male behavior with regard to skincare. Recently voted "Sexiest Man

Alive" by People magazine, famous worldwide for his impressive record in sport,

respected for being devoted to his family and his philanthropic work on behalf

of UNICEF, David Beckham is considered a leading influential across generations

of men.

About Biotherm Homme

French luxury skincare brand Biotherm launched Biotherm Homme in 1985. For 30

years, Biotherm Homme has played a pioneering role in men's skincare, creating

solutions to respond to the specific needs of men's skin, with products such as

the breakthrough gel moisturizer Aquapower and the corrective anti-aging cream

Force Supreme. The brand offers a complete range of over 80 advanced skincare

solutions adapted to different skin types and concerns. They all share the

power of aquatic ingredients, which ensurelight and invigorating textures.

Biotherm Homme is one of 18 brands across theL'Oreal Luxe portfolio

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1. Source Euromonitor International Limited: retail value, retail selling

prices, 2014

http://www.biothermhomme.com

About L'Oreal Luxe

L'Oreal Luxe offers women and men throughout the world an array of 18

prestigious and modern international brands with a unique heritage of

exceptional brands, originating from fashion (Giorgio Armani, Diesel, Cacharel,

Victor & Rolf, Ralph Lauren...), historic beauty players (Lancome, Biotherm,

Helena Rubinstein...) and brands that represent today's new luxury. Traditional

luxury, associated with heritage and craftsmanship, is melded with the more

digital and alternative New Luxury brands like Urban Decay, Clarisonic, Shu

Uemura and Kiehl's.

L'Oreal Luxe's brand portfolio strives to promote the different specialties of

luxury beauty: skincare, make-up and fragrances, while offering high-quality

products through a selective distribution channel, as well as excellent service

to cater to its diverse consumer base.

L'Oreal Luxe generated sales amounting to 7.2 billion euros in 2015 and grew by

6.1% with outstanding breakthroughs in make-up and women's fragrances, thanks

to the success of "La vie est belle" by Lancome, Si by Giorgio Armani and Black

Opium by Yves Saint Laurent.

About Global Brands

Global Brands Group Holding Limited (SEHK Stock Code: 787, or "Global Brands")

is one of the world's leading branded apparel, footwear, fashion accessories

and related lifestyle product companies. The Group designs, develops, markets

and sells products under a diverse array of controlled and licensed brands and

a wide range of product categories. Global Brands' innovative design

capabilities, strong brand management focus, and strategic vision enable it to

create new opportunities, product categories and market expansion for brands on

a global scale. For more information, please visit the corporate website:

http://www.globalbrandsgroup.com.

About Seven Global

Seven Global is a joint venture between Global Brands, David Beckham and Simon

Fuller designed to drive the continued development of all consumer product

categories around David Beckham and create large scale global brands in

partnership with select high profile iconic sports and entertainment stars and

rights holders.

(Photo: http://photos.prnewswire.com/prnh/20160505/364210 )

Source: Biotherm Homme