Volvo Cars Provides the First Look at its New Range of Smaller Cars

Volvo Car Group

Volvo Cars Provides the First Look at its New Range of Smaller Cars

PR64470

GOTHENBURG, Sweden, May 19, 2016/PRNewswire=KYODO JBN/--

    Volvo Cars, the premium car maker, today unveiled two new concept cars that

move the Swedish brand in an audacious new direction and mark the official

launch of its global small car strategy.

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    Today's newly-revealed 40 series concepts demonstrate for the first time

how Volvo Cars plans to expand into the large and lucrative global market for

premium small cars with a range of vehicles that combine bold exterior and

interior design with industry-leading connectivity, electrification and

autonomous drive technologies.

    The new concept cars will be the first built around Volvo Cars' new Compact

Modular Architecture (CMA), which has been specially created for smaller cars

and which has liberated the company's designers and engineers to explore bold

and daring new directions.

    "Each member of our product family has its own distinct character, just

like the members of a real family. CMA has helped us to capture something

special, something youthful in our new concept cars. They have an energy, a

disruptive and engaging urban character that makes them stand out amongst the

crowd. This is the flavour of small Volvos to come," said Thomas Ingenlath,

Senior Vice President, Design, at Volvo Car Group.

    Volvo Cars' small car strategy is an essential element in its ongoing

global operational and financial transformation. The Swedish company is

currently implementing an ambitious revitalisation plan that will reposition

the brand to compete with its global premium competitors within the next four

years.

    Volvo's new global small car range will include a pure battery electric

vehicle as well as Twin Engine plug-in hybrid powertrain variants, in line with

the company's commitment to the electrification of its entire portfolio. Volvo

Cars plans to have sold a total of up to 1 million electrified cars by 2025

globally.

    "By taking a modular approach to both vehicle architecture and powertrain

development we have succeeded in leap-frogging many of the players in the

premium segment," said Dr Peter Mertens, Senior Vice President Research &

Development. "Our new battery electric powertrain variant opens yet another

exciting chapter in the unfolding Volvo Cars story."

On top of their daring exterior design and electrified powertrain options, the

new cars will also offer a full range of innovative connectivity services, plus

the world's most advanced standard package of safety features and ground

breaking Scandinavian interior design.

    "The new 40 series cars have the potential to improve our market

penetration in an important and growing segment," said Hakan Samuelsson,

president and chief executive. "An electric powertrain program including both a

new compact Twin Engine plug-in hybrid as well as a pure electric car are

central to the CMA architecture." He added that the first new 40 series car is

expected to go into production in 2017.

    The announcement of Volvo Cars' new global small car strategy comes on the

back of a strong start to the year in terms of sales and profitability.

Contact:

Stefan Elfstrom

Media Relations Manager, Corporate Communications

Volvo Car Corporation, Dept. 50250/PVH50, Goteborg, Sweden

Telephone +46-31-3251878

Stefan.elfstrom@volvocars.com

(Logo: http://photos.prnewswire.com/prnh/20140522/683630 )

(Photo: http://photos.prnewswire.com/prnh/20160518/369142 )

SOURCE: Volvo Car Group

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