Volvo Cars' New V90 Campaign Features Footballing Legend Zlatan Ibrahimovic

PR64588

GOTEBORG, Sweden, May 30, 2016 /PRNewswire=KYODO JBN/ --

     - With Photo

     Volvo Cars is teaming up with footballing icon Zlatan Ibrahimovic again

for the European launch campaign of the V90 premium estate in advance of the

European Championships football tournament. The campaign will go live tonight

on national TV stations and on Social Media platforms.

    To view the Multimedia News Release, please click:

http://www.multivu.com/players/uk/7848551-volvo-cars-v90-campaign-zlatan-ibrahimovic

    The new campaign shows the former Paris Saint-Germain striker, a long-time

Volvo driver and fan, looking back at his rise from humble beginnings in one of

Sweden's toughest neighbourhoods in Malmo to international sporting stardom.

    Zlatan, who is currently preparing for the European Championships feels a

close affinity with the Swedish car brand.

    "I'm happy to be working with Volvo Cars again. I've seen the new cars,

I've driven and tested them. And I think they're fantastic. Just like me, Volvo

has gone their own way and dared to think differently. The previous campaign we

did was good, but this time it's Made by Zlatan," said Zlatan Ibrahimovic.

    "The campaign is a celebration of the independent mind, of the power that

lies in the ability to think differently. There are many similarities between

Zlatan's and Volvo's journeys. We haven't gotten to where we are now by doing

the same as everyone else," said Anders Gustafsson, Senior Vice President,

Europe, Middle East and Africa at Volvo Car Group.

    Volvo Cars and Zlatan worked together in a memorable 2014 marketing

campaign featuring the enigmatic footballer reciting the Swedish national

anthem and hunting in remote Swedish forests.

    Building on Volvo Cars' indisputable heritage in the estate segment, the

new V90 takes the premium estate a clear step forward in terms of aesthetics,

materials and finish, while living up to the ultimately practical nature of any

true estate. The Volvo V90 boasts a high level of standard equipment, ranging

from Large Animal Detection to the second generation of Pilot Assist, a

semi-autonomous drive feature.

    The new V90 campaign, which goes live May 30th at 8:15pm CET on national TV

stations and Social Media platforms, features a new and unique score by Hans

Zimmer, the world-renowned and Academy Award-winning composer behind the scores

of films such as Gladiator, Pirates of the Caribbean, Inception and

Interstellar.

    "I've always been a fan of Swedish icons such as Abba and Zlatan, so doing

this project with Volvo Cars and Zlatan made me experience the best of Sweden.

Working together has been truly rewarding," said Hans Zimmer.

    Youtube [https://www.youtube.com/user/VolvoCarsNews/videos ]     

    Facebook [https://www.facebook.com/Volvo ]     

    Twitter [https://twitter.com/volvocarsglobal ]

     Stefan Elfstrom

     Media Relations Manager,

     Corporate Communications

     Volvo Car Corporation,

     Dept. 50250/PVH50,

     Goteborg,

     Sweden

     Telephone +46-31-3251878

     Stefan.elfstrom@volvocars.com

   Note to Editors:

   A picture accompanying this release is available through the PA Photowire.

It can be downloaded from http://www.pa-mediapoint.press.net or viewed at

http://www.mediapoint.press.net or http://www.prnewswire.co.uk.

   (Logo: http://photos.prnewswire.com/prnh/20140522/683630 )

   (Photo: http://photos.prnewswire.com/prnh/20160527/372985 )

   SOURCE: Volvo Car Group