New Managers at Borgward: New Director for Design Team

PR65457

STUTTGART, Germany, Aug. 23, 2016 /PRNewswire=KYODO JBN/ --

    David Napoleon Genot, new Executive Design Director of Europe

    Borgward Group AG is continuing to strengthen its team of experts in

Germany. The company has already announced that it will be the first German

automaker to create a Board of Management position for Design. Effective

January 1, 2017, this position will be filled by the renowned designer Anders

Warming. With immediate effect, David Napoleon Genot (37), who holds an

advanced degree in design, will join the international design team in Renningen

near the company's headquarters in Stuttgart. Here at the heart of Borgward

design, Genot, a native of Belgium, will serve as the Executive Design Director

of Europe. Working together with the development teams, he will play a major

role in the process of designing future vehicle generations and families. David

Napoleon Genot studied design at Pforzheim University of Applied Sciences and

subsequently gathered a rich store of experience in the design studios of Audi,

Renault, SEAT, and Hyundai as an Exterior Designer, Senior Automotive Designer,

and Creative Manager Design. His work focused on concept and series-produced

vehicles such as the Pro-Cee'd 2010, the KIA Sportage 2015, and the KIA "GT"

Concept 2011.

     (Photo: http://photos.prnewswire.com/prnh/20160823/400391 )

    He is especially fascinated by the innovative thinking at Borgward and by

the associated opportunities to translate the spirit of the company's visionary

and pioneering founder Carl F. W. Borgward into present-day terms. David

Napoleon Genot is convinced that this young company with a rich tradition will

be successful. "The entire automotive industry is currently being thoroughly

transformed," he says. "That's why I think this is the ideal point in time to

work together with an expert team to reestablish Borgward vehicle design at the

cutting edge of the global automotive industry."

    Further information:

Borgward Group AG

Kriegsbergstrasse 11

70174 Stuttgart, Germany

Marco Dalan

Head of Global Communications

Telephone +49-711-365-10-1041

e-mail marco.dalan@borgward.com

http://www.borgward.com

SOURCE: Borgward Group AG