Volvo Cars Travels Down a Familiar Road With Coming V90 Cross Country

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GOTHENBURG, Sweden, Sep. 8, 2016 /PRNewswire=KYODO JBN/ --

     Volvo Cars' instrumental role in defining the adventurous Cross Country

segment is widely acknowledged. With the imminent reveal of the new V90 Cross

Country, the Swedish carmaker is set to cement its leading role as the most

capable and comfortable premium all-roader on offer and complete its 90 Series

line-up.

    To view the Multimedia News Release, please click:

    https://www.multivu.com/players/uk/7919851-volvo-cars-v90-cross-country

    "Cross Country has become the true expression of a Volvo car in many

peoples' eyes. It was a winning concept from the start, perfect for the tough

climate and road conditions that we experience in Sweden," said Hakan

Samuelsson, President & CEO, Volvo Car Group.

    Developed in 1996, the first Cross Country estate combined functional

flexibility and rugged capability. Today, 20 years later, the Cross Country

segment is a familiar sight across the premium car market, providing a capable,

yet comfortable driving experience.

    Extreme climate capability

    Designed to cope with the demanding requirements of an extreme Scandinavian

climate, Cross Country models perform in all sorts of road conditions - from

muddy tracks and knee-deep snow to long distance highway driving. Proving a

popular choice with horse and boat owners thanks to its high ground clearance,

pulling power and responsive All-Wheel Drive, Cross Country has cemented its

position as a premium mainstay and a true all-weather alternative to the SUV.

    "We were very careful from the very beginning to ensure that the Cross

Country concept was not just an exercise in rugged styling. We placed high

demands on real-world capability, and as we developed the segment we added the

comfort and convenience elements that Volvo drivers have come to expect," said

Dr Peter Mertens, Senior Vice President Research & Development at Volvo Car

Group.

    The eagerly awaited V90 Cross Country will be revealed in mid-September.

    Note to Editors:

    First generation 1997 - 2000

    Developed as a capable alternative to the SUV and front-wheel drive cars,

Volvo Cars' first Cross Country the V70 XC grew in popularity as old school

SUVs began to morph into city jeeps. Cross Country offered a new, adventurous

take on motoring that delivered a competent mix of capability, functionality

and comfort. The V70 XC was an instant success, especially in the North

American market.

    Second generation, 2000- 2007

    In 2000, the second generation V70 XC came with much bolder styling and

higher ground clearance.

    When Volvo´s first SUV, the XC90, came in 2002, the V70 XC received a

newer, more modern All-Wheel Drive system and changed its name to XC70 in order

to align to its bigger brother.

    Third generation, 2007 - 2016

    The third generation Volvo Cross Country arrived in 2007 with added

elegance and luxury. The XC70 continued to be a North American love affair,

accounting for almost half of the total volume produced.

    In 2014, the XC70 gained recognition around the globe as Zlatan

Ibrahimovia's car thanks to a Volvo Cars commercial featuring the Swedish

footballer. Such was the impact that sales of the model grew markedly during

its last years of production.

    Media Contact: Stefan Elfstrom - Media Relations Manager, Corporate

Communications Volvo Car Corporation, Dept. 50250/PVH50, Goteborg, Sweden

    Telephone +46-31-3251878 / Stefan.elfstrom@volvocars.com

     (Logo: http://photos.prnewswire.com/prnh/20140522/683630 )

     (Photo: http://photos.prnewswire.com/prnh/20160907/405077 )

    SOURCE: Volvo Car Group