Volvo Cars Reveals Its Adventurous Side With New V90 Cross Country

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GOTHENBURG, Sweden, Sept. 16, 2016 /PRNewswire=KYODO JBN/ --

      Volvo Cars, the premium carmaker, has unveiled the eagerly awaited V90

Cross Country, completing its 90 Series line-up.

    Since the introduction of the first Cross Country almost 20 years ago,

Volvo Cars has become synonymous with the rugged all-road, all-weather product

category, with a growing stable of Cross Country models.

    To view the Multimedia News Release, please click:

    http://www.multivu.com/players/uk/7919851-volvo-cars-v90-cross-country

    Volvo Cars' Cross Country models fulfil an increasingly important part of

the Swedish automaker's product portfolio as luxury car buyers seek out a more

experienced-based lifestyle that occasionally takes them off the beaten track.

    "The V90 Cross Country takes the elegance of the V90 and transforms it into

an all-road car that delivers safety, comfort and performance in a capable and

adventurous package," said Hakan Samuelsson, President & CEO, Volvo Car Group.

    With some of the harshest winters on the planet and over 77 per cent of the

country covered in forest and lakes, Sweden is the natural place to develop and

test extreme durability and all-weather capable cars. This hard-won expertise

represents a large part of Volvo Cars' heritage, reflected in the company's

Cross Country model line-up.

    "Our cars are well known for their safety, strength and durability. With

All-Wheel Drive, increased ride height, and a chassis optimised for comfort and

control in all weather and road conditions, the new V90 Cross Country takes our

versatile V90 estate and adds the heart of an explorer," said Dr Peter Mertens,

Senior Vice President Research & Development at Volvo Cars.

    With Volvo Cars' Scalable Product Architecture providing the underpinnings,

the V90 Cross Country has undergone rigorous testing to ensure that it can

survive the extremes in which it will ultimately find itself.

    From secret testing facilities in the frozen north of Sweden, where

temperatures regularly hit -40 degrees centigrade to the searing desert heat of

Arizona, where Volvo Cars performs its high temperature testing program, the

V90 Cross Country has been built to last.

    With a design that clearly stands out from the crowd, the V90 Cross

Country's rugged character belies a sumptuous interior that delivers a level of

luxury uncommon in the segment, combining all the benefits of the connectivity

and entertainment features that were launched with the new S90 and V90,

including a high-end sound system by Bowers & Wilkins.

    The V90 Cross Country's exterior design cues communicate the powerful and

dynamic capability that the car exemplifies, while offering the flexibility to

choose from both rugged and elegant expressions.

    "Designing a Volvo Cross Country is not a styling exercise, a plastic job.

It is based on honest capability. The Volvo V90 Cross Country brings a

surprising and intriguing combination of a strong, powerful exterior and a

luxurious, Scandinavian interior. It will continue the genuine tradition of the

Volvo Cross Country with a new recipe: The blend of powerful off-road

capability in a most elegant, sophisticated, tailored wagon suit," said Thomas

Ingenlath, Senior Vice President Design at Volvo Cars.

    The new V90 Cross Country takes this well-established segment to a new

level of comfort-inspired capability. Production of the car is set to start

this autumn at Volvo Cars Torslanda Plant in Sweden.

     Media Contact: Volvo Cars Media Relations, Phone: +46-31-596525     

media@volvocars.com

(Logo: http://photos.prnewswire.com/prnh/20140522/683630 )

(Photo: http://photos.prnewswire.com/prnh/20160915/408238 )

SOURCE: Volvo Car Group