Biotherm Homme & David Beckham Host Digital Experience in Shanghai to Present New Force Supreme Life Essence

PR66467

SHANGHAI, Nov. 9, 2016 /PRNewswire=KYODO JBN/ --

      Biotherm Homme & David Beckham today invited guests on a unique digital

experience to launch Biotherm Homme's #StoryOfMyLife campaign for new Force

Supreme Life Essence.

    David Beckham and Biotherm Homme partnership to rewrite men's grooming

opened new chapter in China. Journalists and influencers were invited to the

Waterhouse, Shanghai to create and share a #StoryOfMyLife experience.

Continuing a shared heritage of disruption in men's grooming, the

#StoryOfMyLife campaign film, starring Beckham, turns skincare into a life

celebration, powering the message: "The story of my life is written on my skin.

But don't expect to read it on my face."

    To view the Multimedia News Release, please click:

http://www.multivu.com/players/uk/7975451-biotherm-homme-story-of-my-life-campaign

    With its regenerative power, the new Force Supreme Life Essence offers

every active and successful man a daily solution not to show the signs of time

on their face.

    Joining the campaign's leading man, who revealed some of his skincare and

life stories on-stage, guests shared theirs inside a private animation box. In

a celebration of the campaign's ink element, a Tattoo Bar invited them to

interpret a life-altering experience in ink, having sneakers, iPhone cases, or

even skin temporarily, customized on the spot by four leading artists on

China's vibrant art scene.

    "We're bringing the height of skincare tech together with digital-goes-real

experience,  to turn around the age-old concept that your life story is written

on your face," commented David Fridlevski, Biotherm General Manager.

    FORCE SUPREME LIFE ESSENCE: A REVOLUTION IN MEN'S SKINCARE

    Leading anti-aging innovation, participants discovered new Force Supreme

Life Essence. The rave-reviewed Life Plankton Essence, now made for men, is

Biotherm Homme's most intensely concentrated treatment in skin-coach Life

Plankton in a liquid essence for aging skin. "I recently discovered the new

Force Supreme Life Essence which is really a booster in the morning. I feel

like my skin is transformed," said David Beckham.

    The Force Supreme Life Essence responds to the multiple needs of men's

aging skin. That's getting redder, with pores opening and feeling less firm.

From cleansing to targeting the eye zone to hydrating: the Force Supreme range,

with all-new Force Supreme Life Essence, covers every step on the road to

better, younger-looking skin.

(Photo: http://photos.prnewswire.com/prnh/20161109/437370 )

http://www.multivu.com/players/uk/7975451-biotherm-homme-story-of-my-life-campaign

SOURCE: Biotherm Homme