Poliakov the Extreme Vodka Unveils Its Futuristic New Digital Experience: Poliakov Ice Quest

PR66663

PARIS, Nov. 24, 2016 /PRNewswire=KYODO JBN/ --

      POLIAKOV, the Vodka of Extreme, unveils this month its new amazing digital

experience: POLIAKOV Ice Quest.

    POLIAKOV Vodka [http://pressroom.vodka-poliakov.com ] developed a unique

experience in virtual reality (VR) using a brand-new technology, the HTC Vive

headset, the best VR device currently on the market. This technology using

headphones, headset and joysticks stimulates all our senses. POLIAKOV Vodka

recreated its unique freezing and futuristic universe through an immersive VR

videogame.

    "We wanted to ensure maximum interactions for the player," said William

PLOQUIN-MAURELL, international POLIAKOV brand manager.

    Click here to visit our POLIAKOV Press Room!

[http://pressroom.vodka-poliakov.com ]

    The POLIAKOV Ice Quest is a very modern, immersive and unique experience.

    A few lucky POLIAKOV fans got the opportunity to experience the POLIAKOV

Ice Quest with the complete HTC Vive headset. Wandering freely in a 25 sqm

area, players mastered the quest throughout the different levels and interacted

with the POLIAKOV universe.

    Early November, this 3D freezing universe has been made available to all

with the release online of a video in 360degree(s). This teaser video is to be

watched on a POLIAKOV cardboard to get the most out of the 3D effect. Press

kits containing the cardboard were sent out to main press contacts, influencers

and bloggers.

    Click here to discover the 360degree(s) POLIAKOV Ice Quest video!

[https://www.youtube.com/watch?v=tyUsEixACWs ]

    Throughout November, all POLIAKOV fans will have the opportunity to

discover the Ice Quest through a saga of 3 videos mixing the players who have

been filmed and the POLIAKOV virtual universe. This saga will be widely

promoted on YouTube and Facebook for all to follow the adventures of the

players, discovering the inspiring and frozen POLIAKOV universe.

    Prepare for a complete digital immersion in the POLIAKOV world!

    About POLIAKOV:

    POLIAKOV, the Millionaire brand with sales up to 1.4 million nine-litre

cases, pursues its success story. The international brand, sold in over 50

countries, is today the 3rd fastest growing global Vodka brand. POLIAKOV owes

this achievement to its unique quality, often rewarded in international

competitions, and to a powerful advertising universe focusing on extreme cold

and infinite space. (Source: Impact 2016)

    Check out the International POLIAKOV YouTube

Channel:http://www.youtube.com/user/poliakovvodka

    Check out the International POLIAKOV Facebook Page:

http://www.facebook.com/POLIAKOVVodkaWorld

    And the new Official POLIAKOV Pressroom:

http://www.pressroom.vodka-poliakov.com

    About LA MARTINIQUAISE:

    An independent French group founded in 1934, LA MARTINIQUAISE is one of the

leading spirits group in France and features in the world Top 10. The group has

a turnover of 950 Million euros and is proud to own four millionaire brands,

LABEL 5 & SIR EDWARD'S Scotch Whisky, POLIAKOV Vodka and NEGRITA Rum. (Source:

Drinks International 2016)

(Photo: http://photos.prnewswire.com/prnh/20161124/442733 )

(Photo: http://photos.prnewswire.com/prnh/20161124/442734 )

(Logo: http://photos.prnewswire.com/prnh/20161124/442735LOGO )

Please enjoy POLIAKOV responsibly.     

Contact: William PLOQUIN-MAURELL     

Tel: +33-1-43-53-86-06     

William.ploquin-maurell@la-martiniquaise.fr

SOURCE: LA MARTINIQUAISE