The 2016 Season - A Triple Win for BORGWARD

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STUTTGART, Dec. 1 /PRNewswire=KYODO JBN/ -

It all began with the prestigious Red Dot Award for the pioneering design of

the Borgward BX7, continued with the Plus X Award for design, quality,

ergonomics, and functionality (the world's biggest innovation award), and has

now culminated in a triple win for the 2016 automobile year. Actually, Borgward

has achieved a "double hat-trick," because a top-notch jury from the German

Design Council (the German brand and design experts) has honored three vehicles

from Borgward Group AG. The coveted German Design Award was presented not only

to the seasoned BX7 original model but also to the compact and dynamic Borgward

BX5, which celebrated its premiere in Geneva, and to the exciting PROJEKT BX6

SUV coupe concept. What's more, the vehicles were honored in several different

categories, including those for outstanding design quality, aesthetics, and

innovation.

     (Photo: http://photos.prnewswire.com/prnh/20161130/444442 )

The German Design Council seeks to promote innovative products and projects

that play a pioneering role in both German and international design. This means

that the Borgward design style, which has been described as "typically German"

on many occasions, has now received official praise from the highest authority.

The German Design Council, which appointed a jury consisting of 48 high-profile

members this year, was established as a foundation in 1953 at the initiative of

the German Bundestag. Today it is considered one of the world's leading centers

of expertise for design communication and brand management.

"We have now received a prestigious design and innovation award for the third

time in 2016 - and this time it was for our complete current and future model

range," said Ulrich Walker, the CEO of BORGWARD Group AG, at Borgward Group AG

headquarters in Stuttgart. "This sends a powerful message, and it also honors

the determination with which we are permanently establishing the Borgward

design style in the automotive world. So, congratulations to our international

design team, whose extremely creative and highly motivated members developed

our distinctive design DNA and are systematically refining it to make it even

more outstanding."  

The award-winning models from Borgward   

The BORGWARD BX7 is a model designed for the globally popular market for large

and midsized SUVs. The 4.70-meter-long newcomer made a big splash when it was

launched in its premiere market of China in June 2016. We have already received

20,000 orders for this model in China since then. This young bestseller has

impressed customers in China with its thrilling design, which includes the

distinctive wing lines and the OCTAGON radiator grill, an innovative all-wheel

drive system, and the state-of-the-art Multiple Interaction online

communication and entertainment system. Outstanding safety is guaranteed by the

comprehensive and intelligent PROTECT occupant protection concept. Here,

groundbreaking dynamic handling and driver assistance systems help to prevent

collisions. If, however, a collision should occur, a highly stable passenger

compartment with precisely defined crash zones and passive restraint systems

offers reliable protection and reduces the severity of impacts.

The Borgward BX5 newcomer, which includes similar features, celebrated its

world premiere as a production model in Guangzhou at the beginning of November.

With a length of 4.50 meters, the BX5 belongs to the more compact SUV segment,

which is continually expanding and developing into the most popular and

successful segment in the global automotive market. The BX5 is an extremely

pragmatic vehicle that also incorporates Borgward's typical design. This SUV,

with its 4.50 meters of length and a wheelbase of 2.69 meters, offers a

spacious interior and also boasts the typical virtues of a classic SUV - for

example, versatility and superior comfort. The Borgward BX5 also makes a big

impression with its dynamic off-road capability and sporty driving performance.

The BORGWARD PROJEKT BX6 TS - a 4.51-meter-long showcar - is an exciting and

especially sporty SUV with a flowing coupe-like roof line. It impressively

demonstrates everything BORGWARD SUVs have to offer in terms of agility and

dynamic handling.  

All three model series will be launched in Europe in 2018, initially in plug-in

hybrid or all-electric drive versions. The launch will kick off with the BX7,

which will roll off the line at the new production facility in Bremen.

Further information

BORGWARD GROUP AG

Kriegsbergstrasse 11

70174 Stuttgart, Germany

Axel Lengert

Director of Product Communication

Tel.:  +49(0)711-36510-1045

e-mail: axel.lengert@borgward.com

http://www.borgward.com

SOURCE: BORGWARD GROUP AG