Yanagiya Honten Co., Ltd. has brought back YANAGIYA Grease, a popular product originally released in 1978. The new product, called "1615 YANAGIYA Hair Grease," went on sale nationwide on March 14, 2017.

(Photo1: http://prw.kyodonews.jp/prwfile/release/M101931/201703139817/_prw_PI1fl_67iUO0OS.png)

The release of the first product in the 1615 Series, 1615 YANAGIYA Hair Grease (Musk), followed advance sales through BEAMS JAPAN. The 1615 Series is based around the concept of "tradition," a theme that has remained unchanged ever since Yanagiya Honten was founded in the Nihonbashi district of Edo (modern-day Tokyo) in 1615. The new product is a revived hair product based on the company's popular YANAGIYA Grease, which was sold from 1978 to 1991.

1615 YANAGIYA Hair Grease gives off a gentle, musky fragrance, while providing an attractive sheen and a firm hold that lasts throughout the day, making it perfect for hairstyles that require a glossy finish (side partings, wavy, slicked-back, two-block, etc.). It also enables easy restyling and washes cleanly out in the shower.

1615 YANAGIYA Hair Grease represents the next stage in the evolution of hair products, taking a fresh look at their essential role as styling tools. It can be used in the same way as traditional hair products, but with a greater focus on quality and fragrance, coupled with a sense of personal ownership. This is hair grease revived for the modern era, epitomizing the company's unwavering commitment and encapsulating advances in technology.

1615 YANAGIYA Hair Grease is available to buy now, as the evolutionary pinnacle of the YANAGIYA Hair Grease brand.

Click here for product details

http://products.yanagiya-cosme.co.jp/category/C_700/4903018117158.html

Product Characteristics

- Sweet, gently musky fragrance

- Provides a firm hold without locking hair inflexibly in place

- Ideal for hairstyles that center on hair luster

- Facilitates easy restyling and is easy to wash out

- Comes in refined, elegantly simple packaging tailored to mature tastes

- Made in Japan

Price, Quantity and Dimensions

Price: 2,500 yen (before tax)

Quantity: 85 g

Product Dimensions: 78 x 24 x 78 mm

Nationwide Release Date and Locations

Date: March 14, 2017

Locations: BEAMS JAPAN shop and BEAMS online store (online sales to start later than in-shop sales)

History of Yanagiya Honten Hair Grease

(Photo2: Left: YANAGIYA Grease / Right: APILO Water Grease

http://prw.kyodonews.jp/prwfile/release/M101931/201703139817/_prw_PI2fl_3E32TAch.png)

With the popularity of rockabilly culture in Japan during the 1980s, the pompadour hairstyle (known as the "regent" hairstyle in Japan) in which hair is swept upward from the face also became a widespread trend, and both YANAGIYA Grease and APILO Water Grease were sold as powerful tools for arranging and setting hair in this style. These products were easy to use, making them a hit among young customers everywhere.

Official website: http://www.yanagiya-cosme.co.jp/eng/