LOUIS XIII Launches First Pop-Up Boutique at Harrods Celebrating Memorable Life Moments Until 25th April 2017

PR68107

LONDON, April 6, 2017 / PRNewswire=KYODO JBN / --

The concept store invites clients to immerse themselves in the world of LOUIS

XIII. Each unique window features exciting scenes inspired by precious life

moments brought to life by spectacular 3D mapping.

     (Logo: http://mma.prnewswire.com/media/486608/LOUIS_XIII_Logo.jpg )

     (Photo: http://mma.prnewswire.com/media/486603/LOUIS_XIII_Pop_Up_1.jpg )

     (Photo: http://mma.prnewswire.com/media/486607/LOUIS_XIII_Pop_Up_2.jpg )

The full LOUIS XIII range, from the 'Miniature' (5cl) to the recently launched

6L 'Le Mathusalem' is available for sale at Harrods until 25 April 2017. The

Collection also includes special limited edition and collector's item: 'Time

Collection - The Origin: 1874.'

LOUIS XIII Pop Up Boutique at Harrods - Window Highlights

https://youtu.be/tz-xYU9E5GU

LOUIS XIII Pop Up Boutique at Harrods - Memorable Moment

https://youtu.be/NqYPLpWtAXc

Ludovic du Plessis, Global Executive Director of LOUIS XIII says: "We are

excited to once again work with the world's most esteemed department store,

Harrods, on this pop-up which brings the entire LOUIS XIII collection under one

roof. We could not think of a better partner to present LOUIS XIII as the

ultimate instrument to celebrate the most memorable moments in life."

Nick Fleming, Spirits Buyer at Harrods says:

"The pop-up further demonstrates the long-standing relationship between Harrods

and LOUIS XIII Cognac. This innovative boutique offers the ultimate LOUIS XIII

retail experience in an environment designed to accommodate Harrods discerning

customers."

About LOUIS XIII Cognac:

One Century in a bottle. Each decanter takes four generations of cellar masters

over 100 years to craft.

Since its origins in 1874, each generation of cellar master selects from our

cellars the oldest and most precious eaux-de-vie for LOUIS XIII. Today, Cellar

Master Baptiste Loiseau is setting aside our finest eaux-de-vie, some of which

will be selected for the LOUIS XIII blend in 100 years. LOUIS XIII is an

exquisite blend of up to 1,200 eaux-de-vie sourced 100% from Grande Champagne,

the most prized area in the Cognac region in France. The legendary decanters

have been made from fine crystal for generations, mouth-blown by some of the

most skilled master craftsmen. LOUIS XIII features exceptional aromas evoking

myrrh, honey, dried roses, plum, honeysuckle, cigar box, leather, figs and

passion fruit. LOUIS XIII is a fragrance. The fragrance of Time.

Please drink responsibly

Source: LOUIS XIII