Express Your Individuality With the New Volvo XC40 Small SUV

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GOTHENBURG, Sweden, July 21, 2017 /PRNewswire=KYODO JBN/ --

    - With Photo

    With dozens of possible exterior and interior colour combinations, the

choice of the individual is at the centre with the new colourful Volvo XC40,

Volvo Cars' first ever entry in the small premium SUV segment.

    To view the Multimedia News Release, please click:

https://www.multivu.com/players/uk/8141651-individuality-new-volvo-xc40-small-suv

    The highly anticipated XC40, set to be revealed shortly, will complete

Volvo's SUV line-up with a distinctive car for a distinctive driver.

    The XC40 takes Volvo Cars into new areas and allows its designers the

freedom to create a car that brings a vibrancy, individuality and playfulness

the small premium SUV segment currently lacks.

    "We wanted the XC40 to be a fresh, creative and distinctive member of the

Volvo line-up, allowing its drivers to put their personality in their driveway.

XC40 drivers are interested in fashion, design and popular culture, and often

live in large, vibrant cities. They want a car that reflects their personality.

The XC40 is that car," said Thomas Ingenlath, Chief Design Officer at Volvo

Cars.

    The XC40 offers a broader and more playful colour palette, making it the

most expressive model in Volvo's portfolio, reflecting the outgoing

personalities of its drivers.

    "Our customer research clearly showed that for the XC40 and for this

segment, we needed a wider selection of colours and materials than we usually

offer. As Volvo Cars has never designed a car like the XC40 before, we could

start from scratch and give it energy and playfulness," added Robin Page,

Senior Vice President Design at Volvo Cars.

    Street fashion, city architecture, high-end designer goods and popular

culture were all sources of inspiration as Volvo's design team defined

materials, patterns and colour options for the new XC40.

    "We took inspiration for the XC40 colour and materials from many different

sources, mixing them and putting them back together into something cohesive.

What we created is a car with a tough attitude that feels fresh, energetic and

confident," said Ebba Maria Thunberg, Vice President Colour & Materials at

Volvo Cars.

    On the outside, a broad selection of possible colour combinations range

from a solid, monochromatic theme, to dual compositions in vivid colours that

lends themselves to self-expression, while the interior options deliver a truly

youthful and premium feel.

    New interior colour choices in the XC40 include a warm Lava Orange carpet,

an Oxide Red upholstery and a range of new and distinctive trims and materials

with designs inspired by urban architecture and cartography. Natural,

felt-based carpets, headliners and door inserts deliver a modern touch.

    "Our Momentum trim level is the most fashion-oriented of the line-up, with

vivid exterior colour combinations, while the R-Design and Inscription trim

levels reflect a more dynamic and premium feel," added Ebba Maria Thunberg.

    Contacts:

    Volvo Cars Media Relations

    Phone: +46-31-596525

    media@volvocars.com

    Note to Editors:

    A picture accompanying this release is available through the PA Photowire.

It can be downloaded from http://www.pa-mediapoint.press.net or viewed at

http://www.mediapoint.press.net or http://www.prnewswire.co.uk.

(Photo: http://mma.prnewswire.com/media/537771/MOTORING_Volvo_Car_XC40_1.jpg )

(Logo: http://photos.prnewswire.com/prnh/20140522/683630 )

https://www.multivu.com/players/uk/8141651-individuality-new-volvo-xc40-small-suv

SOURCE: Volvo Car Group