Latin Americans, Italians and Chinese Most Frequently Entertain Guests at Home, Out of 17 nations, According to GfK Survey

PR69242

NUREMBERG, Germany, July 27, 2017 /PRNewswire=KYODO JBN/ --

    On average, a quarter of people entertain guests in their home

[http://www.gfk.com/global-studies/global-studies-frequency-of-entertaining-gues

ts-at-home ] either daily or weekly, and a further third entertain monthly.

Less than one in ten people say that they never entertain guests in their home.

These insights are from an online survey across 17 countries conducted by

global researchers, GfK, with the definition of 'entertain guests' left open,

so it covers everything from dinner parties to having friends around to watch a

film or sports or simply to chat over a coffee.

    Mexicans and Argentinians are the most frequent hosts out of all 17

countries surveyed, with 42 percent and 39 percent respectively entertaining

guests at home either daily or weekly. They are followed by Brazilians at 36

percent, Italians at 34 percent and Chinese at 30 percent.

    In contrast, Koreans and Japanese are least likely to entertain guests in

their home, with over a quarter (28 percent and 27 percent respectively) saying

they never do this. They are followed by the Dutch, at 19 percent.

    Internationally, gender makes next to no difference in how often people

entertain guests at home. One in three (34 percent) of both genders entertain

at least once a month at home. However, added to that, men are very slightly

more likely than women to entertain daily or weekly, while women creep ahead of

men for entertaining less often than once a month.

    Households with young children and people in their twenties are the most

frequent hosts.

    People living in households where there are no children aged under 20

living at home are less frequent hosts than those with children. In the

no-children households, only 19 percent welcome guests on a daily or weekly

basis. This climbs to 28 percent of those with teenage children (13 to 19 years

old) in the household, 32 percent of those with children aged between six and

twelve, and peaks at 37 percent of those with children under six.

    Looking at the data by age group, the frequency of entertaining guests at

home tends to decrease with age. A third (34 percent) of those in their

twenties say they entertain guests either daily or weekly, falling to 30

percent of those in their thirties, 18 percent of those in their forties, 15

percent of those in their fifties and 12 percent of those aged 60 and over.  

    By combining these survey insights with purchase data from consumer panels

and point of sales tracking, plus market knowledge of cultural influences, GfK

helps manufacturers, supermarkets and retailers to identify high-potential

audiences and opportunities, both globally and at country-specific level -

covering areas such as FMCG, groceries, beverages, domestic appliances, home

entertainment or technical consumer goods.

    More data is available in GfK's complimentary global study reports

[http://www.gfk.com/global-studies/global-study-overview ] showing findings for

each of the 17 countries, by gender, age, family stage and income.

SOURCE: GfK