Lee Kum Kee Supports "In Style - Hong Kong" for Three Years in a Row

PR70931

KUALA LUMPUR, Malaysia, Nov. 8, 2017 /PRNewswire=KYODO JBN/ --

                Chef Alvin Leung Presents Hong Kong Flavours

                    with Lee Kum Kee Premium Oyster Sauce

Lee Kum Kee has once again supported "In Style - Hong Kong" organised by Hong

Kong Trade and Development Council (HKTDC) in Kuala Lumpur, Malaysia on 7 and 8

November to promote Chinese cuisines worldwide.  Chef Alvin Leung of a

three-Michelin-star restaurant, who is nicknamed "The Demon Chef", specially

designed an appetiser at the gala dinner with a hint of Hong Kong flavours

using Lee Kum Kee Premium Oyster Sauce.

Photo - https://photos.prnasia.com/prnh/20171108/1986846-1

This mega event kicked off with a two-day trade expo converging a wide range of

unique Hong Kong brands, followed by a service symposium and a gala dinner

engaging top officials and business leaders from Malaysia and Hong Kong. At the

gala dinner, Chef Alvin Leung modernised Chinese cuisines and transformed Hong

Kong-Style Fried Milk with Lee Kum Kee Premium Oyster Sauce into an appetiser

"Ode to the Dragon", bringing all guests a new taste sensation of Hong Kong and

an exquisite dining experience. Chef Alvin Leung holds three Michelin stars at

a restaurant in Hong Kong and is famous for a special style of cooking called

"X-Treme Chinese", blending fusion cuisine and molecular gastronomy.

"As the inventor of oyster sauce and the world's No. 1 oyster sauce brand for

ten consecutive years*, Lee Kum Kee is very honoured to be one of the chosen

brands to represent Hong Kong's vibrancy and creativity. Lee Kum Kee set up its

production base in Malaysia 20 years ago and we are committed to growing the

market. Next year marks the 130th anniversary of Lee Kum Kee, we will continue

to appeal to local palates and cater for the growing South-east Asian markets

with a diverse range of top quality Chinese sauces and condiments," said Mr.

Francis Chan, Chief Sales and Marketing Officer of Lee Kum Kee.

*Euromonitor International Limited; Packaged Food 2017ed; as per oyster sauce

definition, all retail channels, value sales at rsp, 2007-2016 data

About Lee Kum Kee

Lee Kum Kee was established in 1888 by the founder Mr. Lee Kum Sheung. With a

glorious history of 129 years, Lee Kum Kee has become a household name of

Chinese sauces and condiments as well as an international brand and a symbol of

quality and trust. Spanning over three centuries, Lee Kum Kee has become a

globally renowned Chinese enterprise offering over 200 choices of sauces and

condiments to over 100 countries and regions. For more details, please visit:

www.LKK.com.

SOURCE:  Lee Kum Kee