DFFRNT Media Raises Growth Capital Through Two New Minority Shareholders: Media Entrepreneur John de Mol's Talpa Network, and tcc global

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AMSTERDAM, January 10, 2018 /PRNewswire=KYODO JBN/ --

Both investors clearly see the powerful potential in combining unique content

experiences with next generation tech platforms for the future of marketing

Amsterdam, 10 January 2018 – DFFRNT Media, pioneers in digital media

specialised in next generation tech platforms, today announced that

international marketing loyalty business, tcc global, and Talpa Network, the

multimedia company of entrepreneur and creator of Big Brother and The Voice,

John de Mol, have each acquired a minority interest in the business.

As part of the DFFRNT Media investment, John de Mol also financially builds on

Talpa Network’s ‘media for equity’ strategic pillar, further substantiated and

complemented by an additional investment in Fitchannel.com, the fast-growing

personalised online home-fitness platform.

tcc global and DFFRNT MEDIA in turn consolidate a collaboration that aspires to

transform traditional marketing models by combining the worlds of digital IP

development, media, retail and loyalty. In a step-change that heralds the

marketing company of the future linked to the emerging platforms under the

celebrated GAFA economy (Google, Apple, Facebook, Amazon), the partnership will

operate at a unique intersection of content, data and technology, creating a

model that enables a more content-centric and meaningful approach to consumer

engagement.

The investors foresee an acceleration of more sophisticated new initiatives and

highly targeted tech platforms and immersive media like virtual reality and

augmented reality to drive sales growth and brand equity for businesses around

the world.

The Founders of DFFRNT MEDIA, said:

“We are moving towards a platform economy in which success is defined by the

ability to engage people in a relevant and meaningful way. We are proud to

bring two such international powerhouses on board within 12 months after the

start of our company. Such investments will give us the ability to play on a

global level. We will be able to move into new markets, attract top talent,

develop new digital IP and help clients with their digital transformation at

the highest possible level. “

Julian Rivas Toro, tcc global Executive Vice-President of Innovation and

Business Design said:

“The platform economy demands transformation when it comes to engendering true

loyalty from customers in terms of repeat behaviour and customer retention

across all categories. This move will enable us to complement, curate and

deliver the best, increasingly personalised content, to the right audiences,

across the best possible technology platforms. Not only does this mean a more

enriched customer experience, it creates new ways for businesses and brands to

connect with customers whilst driving value in the process. This new commercial

proposition will help us deliver new loyalty models and platforms to increase

the lifetime value of ‘connected’ customers.”  

Set to disrupt existing marketing models in attracting, engaging and retaining

customers whilst driving competitive advantage for businesses, tcc global and

DFFRNT MEDIA have already been collaborating on augmented and virtual reality

platforms for future-orientated customer experiences in retail across European

markets, and due soon globally. Futhermore, it follows the more recent and

promising launch of Fitchannel.com in The Netherlands and with global expansion

plans, as a platform that aspires to transform the way in which people

experience and achieve their fitness. The collaboration will fuel and find a

strong hub in tcc global’s brand new Innovation and Business Design Centre,

just launched in Amsterdam and led by Julian Rivas Toro.

The team behind DFFRNT Media and its international network are recognised

internationally as using content + technology to deliver a positive impact on

people’s lives. This also extends to helping businesses drive digital

innovation and transformation to prepare themselves for the future.

International loyalty marketing company, tcc global, specialises in the use of

data, insights and creativity to deliver tailor-made solutions which engage and

reward loyalty from customers whilst driving sustainable growth to clients.

Recognised as an industry leader, it already works with an enviable portfolio

of clients and brand partners including Tesco, Burger King, Carrefour, Red Bull

Racing, MasterChef, Universal and Warner Brothers.

For more information about DFFRNT Media, tcc global and Talpa Network please

visit:

www.dffrntmedia.com

www.tccglobal.com

talpanetwork.com

Media enquiries:

Susie Dullard

E: susie@eulogy.co.uk

T: +44-020-3077-2000

SOURCE: DFFRNT Media