Tetra Pak Index 2018 Says Smart Packaging Offers Exciting Opportunities in Fast Growing Online Grocery

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LAUSANNE, Switzerland, July 4, 2018 /PRNewswire=KYODO JBN/ --

     Smart packaging technologies based on unique digital codes will take both

online and off-line grocery in exciting new directions during the next few

years, says the Tetra Pak Index 2018, launched today.

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    Online grocery shopping is growing at a double-digit rate, while

traditional stores are being reinvented, merging together into an omnichannel

where consumers expect to be able to buy whenever, wherever and however they

choose, with the smartphone as their compass. Packaging will play an important

role in response to the trends that are shaping the growth of on-line grocery,

says the company.

    Four trends shaping the growth of online grocery

    The Tetra Pak Index 2018 highlights the four key trends shaping the growth

of online grocery:

    Convenience The main driver for on-line consumer take-up, as time-crunched

consumers look for new ways to make their life easier. Key opportunities

include easy product replenishment, voice, and convenient packaging

    Sustainability Pressure on plastic and awareness of the circular economy

will continue to grow, and recycling will become ever more important. Consumers

want to know whether brands are 'doing the right thing'

    Personalisation & uniqueness Customisation of products and personalisation

in the consumer journey will be important differentiators going forward. This

is accelerating the direct-to-consumer trend and as many as 80% of

consumer-packaged goods companies are predicted to migrate to this model by 2025

    Technology & performance Super-fast delivery in as little as 10 minutes is

expected by 2025, changing consumer behaviour to buy more frequently and in

smaller amounts, adding more complexity to the logistics. Supply chains will

continue to be transformed by a raft of technologies, notably radio-frequency

identification (RFID) and robotics, boosting efficiency and transparency

    The role of smart packaging

    Smart packaging technologies based on unique digital codes allow each and

every product package to be given a unique identifier. These codes can be read

by either data scanning devices or an ordinary smartphone, linking to vast

amount of information and opening up all kinds of possibilities.

    It creates an interactive channel with individual consumers, allowing

brands to have a real time conversation with the consumer, sharing details on

the sourcing of raw materials,  nutritional facts, as well as games, promotions

and environmental information.

    At the same time, with insights captured through these digital codes,

brands can continuously improve the shopping experience and make it ever more

personalised for the consumer.

    e-Retailers are also calling for unique identifiers compatible with the

robotic technology used in their warehouse and distribution, as this is widely

seen as the key to success in e-commerce. Data and full traceability helps them

navigate complex logistics and improve efficiency, moving closer to real-time

order fulfilment.

    Alexandre Carvalho, Director Global Marketing Services at Tetra Pak, says:

"The rise of on-line grocery is a great opportunity for food and beverage

brands, and packaging plays a key role in supporting their success. In

particular, smart packaging helps drive greater transparency and efficiency in

the supply chain, up and down stream, while also enabling a direct, interactive

relationship with the consumer. We believe this rapidly developing technology,

tried and tested by us since 2016 and now being deployed in Europe, can help

our customers explore new avenues, driving growth in the years ahead."

    Tetra Pak Index 2018 is based on consumer research conducted in US, UK,

China, Saudi Arabia and Korea, a global market segmentation study, as well as

interviews with e-retailers in the US, Europe and China.

    Download the free Tetra Pak Index report here

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    ABOUT TETRA PAK

    Tetra Pak is the world's leading food processing and packaging solutions

company. Working closely with our customers and suppliers, we provide safe,

innovative and environmentally sound products that each day meet the needs of

hundreds of millions of people in more than 160 countries. With over 24,000

employees around the world, we believe in responsible industry leadership and a

sustainable approach to business.  Our motto, "PROTECTS WHAT'S GOOD(TM),"

reflects our vision to make food safe and available, everywhere.

    More information about Tetra Pak is available at http://www.tetrapak.com

SOURCE: TetraPak