72% Say Policy-Making Should Be Open to Dialogue With Business: New European Research Commissioned by JTI Shows that Policies Based on Evidence and Dialogue Are Needed to Restore Public Trust in Policy-Making

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GENEVA, October 8, 2018, /PRNewswire=KYODO JBN/--

     As the eighth session of the Conference of the Parties (COP8) to the World

Health Organization (WHO) Framework Convention on Tobacco Control (FCTC) just

closed in Geneva, new research commissioned by JTI and conducted in Europe by

Populus with Ipsos as fieldwork providers, reveals that the public want

regulators to be open to dialogue with business, and that more fairness and

credible evidence is needed in policy-making.

(Logo: https://mma.prnewswire.com/media/692561/JT_International_SA_Logo.jpg )

    The research found that of the 8,473 respondents surveyed across eight

European countries, an average of:

- 72% believed that it is either very important or somewhat important that the

policy-making process is open to dialogue between governmental authorities and

all parties who are potentially impacted by it, including businesses;

- 79% believed that it is either very important or somewhat important that a

policy should be introduced based on credible evidence of its effectiveness,

instead of a biased assumption it will work.

- 76% would protect the principle of free speech; either actively fighting for

the right of someone they disagree with to speak, or passively agreeing with

someone they disagree with's right to express their opinion.

    Proceedings at the FCTC COP's echo chamber differ hugely from other UN

decision-making bodies such at the UNFCCC on Climate Change, where businesses

are an integral part of discussions, and plenary sessions are public. Today's

new research shows that the public want politicians and officials to consider

all the facts and viewpoints - including from businesses. Ousting one group of

companies from giving their views and sharing their expertise contradicts basic

democratic principles and is counterproductive.

    The same can be said of discussions on harm reduction at COP8 last week.

Thanks to innovation and advances in science, JTI offers products that have the

potential to reduce risks associated with smoking and the Company would have

been well placed to take part in those discussions. Yet, it appears that the

FCTC COP still has an obsolete conception of tobacco companies.

    "The public are right that all views must be heard," states Jonathan Duce,

Head of External Communications at JTI's global headquarters in Geneva. "The

FCTC COP would have been wise to follow their advice last week, because

governments can only make good decisions once they have taken everyone's views

into account. The findings of this research are clear: more must be done by

governments around the world to restore public confidence in the regulators who

make the rules we all abide by. This research has shone a light on what

citizens expect from decision-making and shows that people only want policies

if they are supported by credible evidence and proven to be effective."

    Note to editors

    Methodology:

    8,473 interviews were conducted online among adults living in Belgium,

Denmark, France,  Germany, Italy, Netherlands, Switzerland and UK between

September 28 and October 4, 2018. Populus was commissioned by JTI and designed

the content and methodology for the research. Ipsos undertook the study on

behalf of Populus.

    About Populus

    Populus is a leading research and strategy consultancy and is a trusted

adviser to some of the world's best-known companies, public bodies and brands.

We use polling, research, evidence and expertise to provide clients with the

critical knowledge they need to succeed. Populus were named the UK's fastest

growing research agency of 2014 by the Market Research Society, and work with

clients across a wide range of industry sectors both in the UK and

internationally. Find out more at http://www.populus.co.uk

    About JTI

    JTI is a leading international tobacco company with operations in more than

130 countries. It is the global owner of both Winston, the number two cigarette

brand in the world, and Camel outside the USA and has the largest share in

sales for both brands. Other global brands include Mevius and LD. With its

internationally recognized brand Logic, JTI is also a major player in the

e-cigarette market and has, since 2011, been present in the heated tobacco

category with Ploom. Headquartered in Geneva, Switzerland, the company employs

close to 40,000 people and was awarded Global Top Employer for four consecutive

years. JTI is a member of the Japan Tobacco Group of Companies. For more

information, visit http://www.jti.com.

    Full research data tables available here

[https://www.jti.com/sites/default/files/global-files/documents/jti-pdf/all-mark

et-results.pdf ] .

    For more information on JTI's view of FCTC COP, visit

https://www.jti.com/our-views/fctc-cop-different-perspective.

SOURCE: JTI