Tiger Beer Rallies Fearless and Unconventional Talent to Launch "Roar Collective" at First Global Event in Seoul

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SEOUL, South Korea, Nov. 10, 2018 /PRNewswire=KYODO JBN/ --

Launch of digital platform at global event in South Korea serves as launchpad

for future global unknown and raw talent

Tiger Beer, Asia's number one international premium beer, today announced it

will launch a global community for unconventional talent on

www.tigerbeerroar.com, called the Tiger Roar Collective. It is a platform where

raw talents can seek out new opportunities through collaborations and unlock

future unexpected possibilities with Tiger Beer.

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The Collective marks the next wave in the brand's commitment to championing

emerging, raw talent and concludes a year of Uncaged Nights, where talent from

around the world showcased their craft via different initiatives and events.

The Tiger Roar Collective was announced at Tiger Beer's first global event in

Seoul, South Korea, Tiger Roar, which took place on 9 November 2018. The event

held at Seoul's Sebitseom (Gavit island), a culture complex usually reserved

for the famous and more conventional arts and performances, brought together 16

of the raw Tiger talents from diverse fields such as dance, technology,

fashion, art and food. Together, they put on a tantalizing showcase of

creativity, passion and unexpected possibilities for the world to see. On that

night, attendees were able to immerse themselves in interactive installations,

performances and activities, encouraging them to unleash their own inner tiger

and roar.

"Tiger Beer believes that great ideas are not only born in the boardroom but

can come from the streets of the world, which is why we are all about

championing raw talent who approach their craft in unconventional ways. We

believe that these are the people who shape our future: a generation of

world-changing individuals who push boundaries and fearlessly follow their

passions.

For the very first time in Seoul, Tiger Beer showcases collaborations featuring

these diverse talents from around the world at Tiger Roar. It was a celebration

of our Uncaged Nights talent, and at the same time marks the beginning of more

to come. With Tiger Roar Collective we aim to unlock even more inner tigers of

unconventional talent from around the world," said Venus Teoh, International

Brands Director, Tiger.

The Tiger Roar Collective is a global platform for undiscovered talent to

connect, collaborate, and get inspired. By signing up and submitting their

work, these talents will be able to connect with like-minded people, showcase

their craft to a wider audience, and stand a chance to be shortlisted for Tiger

Beer's upcoming initiatives. Talent can sign-up at www.tigerbeerroar.com

starting 10 November until 10 December 2018. Selected talents for Tiger Beer's

next big initiative in 2019, will be announced by the end of the year.

To find out more about Tiger Beer's existing talents who participated in Tiger

Roar event in Seoul, please visit www.tigerbeerroar.com. Hi-res visuals of the

event and the talents' installations and performances can be downloaded via

this link:

(https://www.dropbox.com/sh/mjh96zt4kkvrge9/AACSNaFBRb0YEMIn7yt1KW67a?dl=0).

To keep up with what Tiger Beer is up to, follow us on Instagram and Facebook

via these hashtags: #UncageYourTiger #TigerRoar #TigerBeer.

ABOUT TIGER BEER:

Tiger Beer was born in 1932 on the streets of Singapore. Now, Tiger Beer is the

number one premium beer in Asia, and the world's fastest growing premium beer,

available in more than 50 markets across the globe. Tiger Beer believes that

great ideas are not born in the boardroom but born on the streets of the world.

Therefore, Tiger Beer is committed to championing raw talents who approach

their craft in unconventional ways. Tiger Beer continues to support these

talents by uncaging unexpected possibilities for them -- from Uncaged Night

events around the world, Uncage Street Food, the #3890tigers campaign, to the

Air-ink Project, and many more to come. For more information, please visit

www.tigerbeer.com.

ABOUT HEINEKEN:

HEINEKEN is the world's most international brewer. It is the leading developer

and marketer of premium beer and cider brands. Led by the Heineken® brand, the

Group has a powerful portfolio of more than 300 international, regional, local

and specialty beers and ciders. We are committed to innovation, long-term brand

investment, disciplined sales execution and focused cost management. Through

"Brewing a Better World", sustainability is embedded in the business and

delivers value for all stakeholders. HEINEKEN has a well-balanced geographic

footprint with leadership positions in both developed and developing markets.

We employ approximately 73,500 people and operate more than 165 breweries,

malteries, cider plants and other production facilities in more than 70

countries. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext

in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under

the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS.

HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR)

programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX:

HKHHY). Most recent information is available on HEINEKEN's website:

www.theHEINEKENcompany.com and follow us via @HEINEKENCorp.

CONTACT:

KETCHUM for Tiger Beer

Isabelle Marchand / Krystal Heng

Email: tigerbeer@ketchum.com

Phone: +65-6220-2623

SOURCE: Tiger Beer