Marine Harvest Launches Brand Strategy and Changes Name to Mowi

PR76233

EDINBURGH, Scotland, November 13, 2018, /PRNewswire=KYODO JBN/--

Marine Harvest today launched a global brand called MOWI, and further to this,

is changing its company name to Mowi.  

Mowi is strongly rooted in the history of the company. The company we know as

Marine Harvest today was originally founded as Mowi by Norwegian aquaculture

pioneers more than 50 years ago.

     (Logo: https://mma.prnewswire.com/media/782633/Marine_Harvest_Logo.jpg )

     (Logo: https://mma.prnewswire.com/media/782634/Mowi_Logo.jpg )

     (Photo:

https://mma.prnewswire.com/media/782635/Brattholmen_salmon_farm.jpg )

     (Photo: https://mma.prnewswire.com/media/782636/Alf_Helge_Aarskog.jpg )

     (Photo: https://mma.prnewswire.com/media/783102/Marine_Harvest.jpg )

     (Photo: https://mma.prnewswire.com/media/783103/Marine_Harvest_Mowi.jpg )

"I am really excited that we are now taking the company to the next level.

Through implementing our MOWI branding strategy, we can communicate our

integrated value-chain from feed to the consumer's plate. We are looking

forward to announcing our new MOWI product line in the coming months," says

Alf-Helge Aarskog, CEO of Marine Harvest.

The company will launch the MOWI brand into selected markets. The branded

product line - yet to be announced - will provide customers added value in

taste, convenience, nutrition and traceability.

"Mowi is an inspirational name that recalls our pioneering spirit that has

developed over the past 50 years," says Aarskog. "Since the first salmon was

farmed in 1964, we have grown into a global fully integrated company, including

breeding, feed, farming, processing and sales. Throughout the past 50 years, we

have always remained true to our core value - the care we have for our people,

our fish, our customers and the environment."

The proposed name change is subject to shareholders' approval, and the company

has today summoned an Extraordinary General Assembly to resolve the name change

with effect from 1 January 2019.

About Marine Harvest Group

Marine Harvest Group is the world's leading seafood company and largest

producer of farmed salmon, with presence in 24 countries and a total of 13 650

employees worldwide. The company is headquartered in Bergen, Norway, and is

listed on the Oslo Stock Exchange.

Please see http://www.marineharvest.com for further information.

Forward looking statements

This release may be deemed to include forward-looking statements, such as

statements that relate to Marine Harvest's goals and strategies, salmon prices,

ability to increase or vary harvest volume, production capacity, trends in the

seafood industry, restructuring initiatives, exchange rate and interest rate

fluctuations, expected research and development expenditures, business

prospects and positioning with respect to market, demographic and pricing

trends, strategic initiatives, and the effects of any extraordinary events and

various other matters (including developments with respect to laws, regulations

and governmental policies regulating the industry and changes in accounting

policies, standards and interpretations) on Marine Harvest's business and

results. Forward-looking statements are typically identified by words or

phrases, such as "believe," "expect," "anticipate," "intend," "estimate," "may

increase," "may fluctuate," "plan," "goal," "target," "strategy," and similar

expressions or future or conditional verbs such as "may," "will," "should,"

"would," and "could." Forward-looking statements are Marine Harvest's current

estimates or expectations of future events or future results. Actual results

could differ materially from those indicated by these statements because the

realization of those results is subject to many risks and uncertainties. Marine

Harvest ASA's Annual Report contains additional information about factors that

could affect actual results, including: changes to the price of salmon

including the value of our biological assets; hedging risks; risks related to

fish feed; economic and market risks; environmental risks; operational risks;

risks related to escapes, disease and sea lice; product risks; risks related to

our acquisitions; financing risks; regulation risks including relating to food

safety, the aquaculture industry, processing, competition and anti-corruption;

trade restriction risks; litigation risks; tax and accounting risks; strategic

and competitive risks; and reputation risks. All forward-looking statements

included in this release are based on information available at the time of the

release, and Marine Harvest assumes no obligation to update any forward-looking

statement.

This information is subject to the disclosure requirements pursuant to section

5-12 of the Norwegian Securities Trading Act.

For further information and interview requests, please contact:

Marine Harvest media contact: +47-481-89-900

Live streaming of the Marine Harvest Capital Markets Day and Q&A can be viewed

at http://www.marineharvest.com from 09:00 GMT.

Source: Marine Harvest