Wirecard Enables E-commerce Channel for IKEA Thailand's First Online Store

PR79164

ASCHHEIM, Germany, June 11, 2019/PRNewswire=KYODO JBN/

- Wirecard to provide digital payment services for Swedish furniture brand in

Thailand, after implementing its platform services in Singapore and Malaysia

- Across Thailand, businesses earned an estimated 3.3 billion euros in revenue

through e-commerce in 2018

- Customers benefit from a consistent and integrated payment experience across

all IKEA stores in Thailand

Wirecard, the global innovation leader in digital financial technology, enables

payments for Thailand's first IKEA online store. With this partnership,

Wirecard ensures smooth digital payment transactions for IKEA Thailand and

enables customers to conveniently order and pay for their purchases, and have

them either delivered or collect them at IKEA stores. As a result, customers

across Thailand will benefit from a consistent and integrated payment experience.

E-commerce is becoming more popular in Thailand. Currently, there are 39.8 million

e-commerce users in Thailand, with that number expected to increase to 45.3 million

by 2022. A sharp increase in the overall number of internet users, along with the

spread of e-commerce platforms and improved delivery logistics, have led to an

e-commerce boom in the Southeast Asian country. In 2018, total e-commerce revenue

in Thailand amounted to 3.3 billion euros, with the top three purchase categories being

electronics and media, fashion, and furniture and appliances.   

"With the opening of our online store in Thailand, we are bringing affordable,

beautiful home furnishing solutions to people in all corners of the country,"

said Koen Besteman, Head of E-Commerce at IKEA Southeast Asia. "Now, people who

live hundreds of kilometres from our big, blue-box stores in Bangkok can find

inspiration on our website, shop for any of the 8,000+ products in our range,

order, pay and arrange for delivery."

"We are happy to have an experienced partner like Wirecard by our side,

ensuring that all of our online customers enjoy a smooth and user-friendly

shopping experience," added Koen Besteman.

The announcement is a result of a partnership between Wirecard and Ikano, owner

and operator of IKEA stores in Southeast Asia. With Wirecard's business

expansion into the Thai market, merchants can successfully launch their

e-commerce business that connects to the Wirecard platform, while providing a

seamless and fuss-free payment experience for consumers. In addition to

Thailand, Wirecard already provides digital payments services for IKEA online

stores in Singapore and Malaysia.

"As innovation and technology change customers' expectations and shape the way

people shop, it is crucial for businesses to transform to meet the needs of the

new generation of tech-savvy shoppers," said Jeffry Ho, Regional Managing Director

at Wirecard. "IKEA Thailand has reacted to this demand, and we are proud to be their

digital payment partner of choice. Through this cooperation, we are bringing our Unified

Commerce shopping experience to even more customers worldwide."

About Wirecard:

Wirecard (GER: WDI) is one of the world's fastest growing digital platforms in

the area of financial commerce. We provide both business customers and

consumers with a constantly expanding ecosystem of real-time value-added

services built around innovative digital payments by using an integrated B2B2C

approach. This ecosystem concentrates on the areas payment & risk, retail &

transaction banking, loyalty & couponing, data analytics & conversion rate

enhancement in all sales channels (online, mobile, ePOS). Wirecard operates

regulated financial institutions in several key markets and holds issuing and

acquiring licenses from all major payment and card networks. Wirecard AG is

listed on the Frankfurt Stock Exchange (DAX and TecDAX, ISIN DE0007472060).

Visit us on www.wirecard.com, follow us on Twitter @wirecard and on Facebook

@wirecardgroup.

About IKEA Southeast Asia

We create a better everyday life for the many people through our IKEA stores

and Ikano shopping centres in Southeast Asia. We own and operate IKEA in

Singapore, Malaysia, Thailand and are readying to enter the Philippines and

Vietnam - offering well-designed, functional home furnishing products from Sweden

at prices so low that as many people as possible can afford them. Our Ikano Centres

are anchored by IKEA and create meeting destinations where people can shop,

eat and play. We have multiple projects in the pipeline and an ambition to double our

business in coming years. We are part of the Ikano Group of companies and the only IKEA

franchisee in the world today that is owned by the Kamprad family that founded IKEA.

Wirecard media contact:

Wirecard AG

Jana Tilz

Tel.: +49(0)89-4424-1363

Email: jana.tilz@wirecard.com

IKEA Southeast Asia media contact:

IKEA Southeast Asia

Corinna Schuler

Tel.: +65-9112-4812

Email: corinna.schuler@ikano.asia   

Source: Wirecard AG