Kezzler Announces Industry's First Grass-to-Glass Traceability & Consumer Engagement for Infant Formula Brand, FRISO

PR80307

OSLO, Norway, September 3, 2019 /PRNewswire-AsiaNet/--

Kezzler [https://kezzler.com/ ] was selected by one of the world's largest

dairy companies, FrieslandCampina, to provide global traceability services for

their top infant formula brand, FRISO. Industry-first and only smart packaging

solution TrackEasy, was launched in Hong Kong during August and is currently

being rolled out in mainland China.

The project involves the application of unique, secure and traceable identities

to every single product. By tracking the products from farmer to consumer, the

solution supports confidence in FRISO infant formula by eliminating concerns

regarding fraudulent products in-market and enabling FrieslandCampina to engage

with consumers directly.

A unique QR code is printed on the can for traceability purposes. A second code

will be placed inside, providing a channel for direct consumer engagement,

including loyalty programs and promotions.

The FRISO brand is manufactured in The Netherlands and exported to China.

As the product moves through the supply chain, data from upstream production

partners, such as dairy farmers, and downstream participants, such as importers

and distributors, is associated with each unit using Kezzler´s traceability solution.

Kezzler's state of the art traceability platform is integrated with

FrieslandCampina´s existing IT infrastructure and logistical systems,

leaving them well positioned for continued rollout.

"We live in a world of complex, global supply chains. To properly ensure food

safety, brands need to have full visibility from ingredients through to

consumption for every product sold.

"We are proud to support FrieslandCampina in their mission to bring safe and

sustainable products to consumers. I am convinced that this level of

transparency will soon be expected for all consumer products."

Christine C. Akselsen, CEO of Kezzler

The consumers can scan the FRISO products using their phone and experience

the grass-to-glass journey of the exact product in hand. They can check

authenticity, learn more about the origin and be rewarded for their loyalty.

The TrackEasy solution is integrated with China's popular WeChat platform,

allowing consumers to scan directly within the app.

Commenting on the project, Hans Wessels, Senior Project Manager at

FrieslandCampina stated, "Ensuring our consumers can have full confidence in

FrieslandCampina brands is paramount. This is why we have adopted Kezzler's

serialization technology to deliver supply chain visibility for our infant

formula brands, as well as providing a way for stakeholders throughout the

supply chain to validate their products in real-time."

In the first phase of the project, Kezzler is serializing all FRISO products

destined for China and the solution will be rolled out to other markets.

About Kezzler

Kezzler, a global leader in serialization technologies, offers solutions for

brand protection, supply chain visibility and connecting with consumers.

It does this by giving every item a unique, secure and traceable identity

in the form of a code.

The patented, innovative and scalable technologies are used worldwide by an

array of the top brands in multiple industries including fast moving consumer

goods, food and beverage, agriculture, luxury, industrial, and pharmaceuticals.

To learn more visit www.kezzler.com.

Contact: Cecilie Bergenstjerna Phone: +47-90-211-200 Email: office@kezzler.com

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SOURCE: Kezzler