An Encounter of Two Icons: Tic Tac(R)Meets Coca-Cola(R)

PR80984

LUXEMBOURG, Oct. 14, 2019 /PRNewswire=KYODO JBN/ --

- Available for a short time: get ready for the Tic Tac Coca-Cola limited

edition and find the refreshment of Coca-Cola in a tiny Tic Tac

The Ferrero Group is proud to launch on the market Tic Tac Coca-Cola: the

result of a unique collaboration between two iconic brands of the FMCG sector.

Thanks to this collaboration Tic Tac brings Coca-Cola into the Sweet Package

Food market, creating the first mint with the refreshment of Coca-Cola. This

special edition will be available in the next few months in more than 70

countries all around the world.

With Tic Tac Coca-Cola, consumers will enjoy an incomparable taste experience

which combines the refreshment of Coca-Cola with the iconicity of Tic Tac. Both

brands are appreciated all over the world, perfect for sharing, connecting

people, providing refreshment.

The introduction of this exclusive limited edition is supported by a 360°

global integrated communication plan, including a dedicated TV campaign as well

as comprehensive online and social media communication activities.

Tic Tac Coca-Cola is available in three different promotional packs, in terms

of size and weight, with a distinctive and impactful graphic, enhancing the

strength of this collaboration.

The formats will be available worldwide in the iconic Tic Tac boxes, perfect on

the go or for sharing with friends.

Further information on Tic Tac at www.tictac.com.

Tic Tac

Tic Tac(R) is one of the Ferrero Group's international big brands. Tic

Tac(R)was born in 1969, and became an instant success as a unique, fresh-breath

candy with the flip-top lid and the signature "rattle" sound. Tic Tac(R)in the

original mint and orange flavors literally conquered the world, establishing a

market presence on five continents. With an aim to surprise and delight

consumers with fresh taste sensations, Tic Tac(R) is now one of the world

leading brands in pocket confectionery with a wide range of minty, fruity and

original flavors.

Photo - https://mma.prnewswire.com/media/1009323/Tic_Tac_Coca_Cola.jpg

Source: Ferrero International SA