BMW announces new possibilities at the crossroads of sound, music, and technology

PR81868

MUNICH, Nov 28, 2019 /PRNewswire=KYODO JBN/

London Symphony Orchestra. Teatro alla Scala. Bolshoi Theatre. Bayerische Staatsoper.

Staatsoper Unter den Linden. Elbphilharmonie. Polish National Opera. The Munich Philharmonic.

For many years, BMW has been collaborating with world-renowned orchestras in creating

formats such as “BMW Opera Next” and “BMW Classics” to offer novel ways to experience

music. Millions of visitors have enjoyed free concerts performed at the famous squares in

select cities as well as on online platforms.

The electrification of vehicles opens up entirely new possibilities at the crossroads of sound,

music and mobility. In 2019, BMW partnered with internationally renowned film music

composer and Academy Award winner Hans Zimmer to compose the electric drive sounds

and sound signs for the BMW Vision M NEXT.

Music is highly emotional and creates unforgettable moments. What is the potential hidden

in this universal language? Developing new sounds represents an incredible opportunity.

BMW intends to involve orchestras as part of the sonic exploration that will define sounds of

the future and its international music partners were thrilled at the prospects of this initiative.

Further information available at: www.press.bmwgroup.com

Facebook: https://www.facebook.com/BMW-Group-Culture-925330854231870/

Instagram: https://www.instagram.com/bmwgroupculture/

#BMWGroupCulture

@BMWGroupCulture

- Picture is available at AP Images (http://www.apimages.com ) -

Photo - https://mma.prnewswire.com/media/1035281/BMW_Opera.jpg

Photo - https://mma.prnewswire.com/media/1035282/BMW_8_Series.jpg

Contact:

Prof. Dr. Thomas Girst

Head of BMW Group Cultural Engagement

Telephone: +49 89 382 247 53

Email: Thomas.Girst@bmwgroup.com

Source: BMW Group