Braze Co-Founder & CEO, Bill Magnuson joins Rokt Board of Directors

PR82854

NEW YORK, Feb. 13, 2020 /PRNewswire=KYODO JBN/ --

-- Magnuson brings deep technical experience to the rapidly growing e-commerce business

Rokt(https://c212.net/c/link/?t=0&l=en&o=2718223-1&h=3726658599&u=https%3A%2F%2Frokt.com%2F&a=Rokt ), the global leader in e-commerce marketing technology,

today announced that Bill Magnuson, Founder, CEO and former CTO of Braze

(https://c212.net/c/link/?t=0&l=en&o=2718223-1&h=638610980&u=https%3A%2F%2Fwww.braze.com%2F&a=Braze ) has joined

the Board of Directors. Magnuson brings deep technical experience to the rapidly growing

e-commerce business, joining recently appointed Steve Krenzer (from Groupon), along with

Bruce Buchanan (CEO and Chairperson), Tom Cowan (from TDM Growth Partners),

John Ho (from Janchor Partners), Tushar Roy (from Square Peg Capital) and Tek Heng

(Company Secretary) on the board.

Logo - https://mma.prnewswire.com/media/570354/Rokt_Logo.jpg

Magnuson, who co-founded Braze (formerly Appboy) in 2011, has spent the past

eight years building Braze into a comprehensive customer engagement platform

that powers experiences between consumers and brands delivering billions of

messages daily. With clients including Canva, Disney, HBO and Overstock, Braze

has raised over $175m in funding and grown its business to 500 employees

worldwide.  As Rokt is on a similar growth trajectory, Magnuson's experience

will bring great guidance to the Rokt Board as well as the research & development,

product and technical teams.

"Rokt is at a moment in their growth where my experience with Braze will be instructive,

and I hope to be able to bring support as they accelerate globally, making e-commerce

as smart as it can be for all brands and consumers alike," said Magnuson. "I'm looking forward

to partnering with Rokt's impressive Board of Directors to build the brightest future possible."

Rokt, who recently closed US$48m(https://c212.net/c/link/?t=0&l=en&o=2718223-1&h=2046720399&u=https%3A%2F%2Fwww.prnewswire.com%2Fnews-releases%2Frokt-closes-us48m-series-c-investment-round-to-drive-growth-300948038.html%3Ftc%3Deml_cleartime&a=recently+closed+US%2448m )

in their Series C investment round, has transformed e-commerce in over 11 countries

by identifying that when customers are buying online as a consumer or on behalf of

a business, they increasingly expect more personalized and relevant experiences.

Rokt's proprietary technology, machine learning and AI makes e-commerce smarter,

faster and better. By unlocking the hidden potential in every single Transaction Moment(TM),

Rokt enables clients to stay ahead of their competition, and deliver a more relevant customer

experience. Rokt currently solves complex e-commerce challenges for global clients including

Live Nation, Staples, Groupon, GoDaddy, Expedia and Wells Fargo.

"I am delighted to welcome Bill Magnuson to the Rokt Board of Directors," said

Rokt CEO, Bruce Buchanan. "Bill brings a wealth of knowledge in customer

centric technology and will be an invaluable asset as we continue to scale and

deepen our technical expertise in e-commerce. Bill joins us during an incredibly

exciting period of growth for the business. As we close out our largest quarter

on record at $39M in revenue, and look forward to an impactful 2020,

we are delighted to have Bill's strategic guidance across our technology,

and our business expansion plans, as we accelerate forward."

For more information on Rokt, please visit https://rokt.com.

ABOUT ROKT

Rokt makes e-commerce smarter, faster and better. When customers are buying

online, they increasingly expect more personalized and relevant experiences.

Rokt uses real time data and decisioning to deliver the next best action for

each person in each Transaction Moment(TM).

Founded in Sydney, Rokt now operates in the US, Canada, UK, France, Germany,

Australia, New Zealand, Singapore, The Netherlands, Spain and Japan.

Our clients include Live Nation, Staples, Groupon, GoDaddy, Expedia, Wells Fargo,

Vistaprint and HelloFresh.

Rokt unlocks the hidden potential in every single Transaction Moment(TM).

Learn more at https://rokt.com.

SOURCE: Rokt

CONTACT: For more information about the investment, please contact press@rokt.com.