Share The Love To Show The Love - NSW's Tourism Recovery Campaign With Heart

PR82877

SYDNEY, Feb. 13, 2020 /PRNewswire=KYODO JBN/ --

The recovery of NSW's tourism industry from the effects of drought and

bushfires is in everyone's hands with Destination NSW launching its new

marketing campaign, Now's The Time To Love NSW.

Inspired by the outpouring of global support and recovery initiatives responding

to the recent bushfires, the social media-led marketing campaign will utilise

user-generated content to restore the image of NSW and its top holiday offerings.

Getting involved is simple; book a trip to New South Wales and in addition to

exploring the capital of Sydney, home to world-class icons, attractions, dining

and entertainment, further extend your visit and explore the charming country

towns and vibrant cities of regional NSW.

From riding horseback through outback plains, taking some R&R in wine country,

hiking through rainforests and national parks and indulging in the local produce

the state has to offer, there's no shortage of things to see and do in Australia's

number one holiday destination.

Destination NSW Acting Chief Executive Officer Stephen Mahoney says the

campaign is the first phase of a two-year recovery plan focusing on getting

domestic and international visitors excited about holidaying in Sydney and NSW.

"We have been so inspired and encouraged by the global outpouring of love in response

to the bushfires and this recovery campaign leverages that support to show the world

how truly special NSW's experiences and destinations are," Mr Mahoney said.

"NSW communities really need a break, and we can help by taking a trip soon within

the state and inspiring others to do the same by sharing our experiences on social media."

How to join the #LoveNSW movement:

1.  Book a trip to NSW

2.  Capture a photo in an iconic and inspiring NSW location, framed by your

    hands in a heart shape

3.  Share the photo on social media with the hashtag #LoveNSW

Campaign images are here

(https://www.dropbox.com/sh/t87azx3qwnjoqzh/AACJvlfMnkzZpKbqbJvU72O1a?dl=0 ).

Destination video, images and editorial are at the Destination NSW Content Library

(https://content.destinationnsw.com.au/ ).

About Destination NSW

Destination NSW is the lead NSW Government agency for the State's tourism and

major events industry and is responsible for devising and implementing

strategies to grow the State's visitor economy. Our particular focus is driving

tourism and acquiring and developing major sporting and cultural events for

Sydney and regional NSW. In addition, Destination NSW is the major investor in

Business Events Sydney with the aim of securing more international conventions,

incentive travel reward programs, corporate events and exhibitions.

About Now's The Time to Love NSW

Now's The Time to Love NSW is a socially-led marketing campaign and part of the

first phase of the NSW Government's Tourism Recovery package developed by  

Destination NSW to encourage visitation to NSW. Now's The Time To Love NSW

builds on and complements Tourism Australia's Here This Year domestic tourism

campaign and is funded by both State and Federal investments.

SOURCE  Destination NSW

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