APR Cites Media, Creative, And Production Consolidation As The Number One Content Creation Production Trend In 2020

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DENVER, Feb. 13, 2020 /PRNewswire=KYODO JBN/ --

-- Annual Content Creation Trends Report by Advertising Production Resources

(APR) Presents MC&P Convergence, Client Control Over Content & Distribution,

and Partnerships as Significant Production Trends in the Coming Year

Production optimization experts, Advertising Production Resources (APR),

announced their annual top ten content creation trends of 2020, presenting what

advertising professionals can expect to see throughout the year.

This year's top trends include the reunion of media, creative and production,

the need for partnerships in a fragmented content production ecosystem, clients

seeking transparency and control over all aspects of production, and more rigor

around talent and rights management. Also on the rise are in-game content for

video games, real-time virtual production, addressing the environmental impact

of production, and increased diversity and inclusion. The primary theme

surrounding these trends is the need to integrate, decouple, and operationalize

the ever-evolving landscape where creative agencies are no longer the

marketers' gatekeepers.

"There is no going back to the days of producing in silos," said APR Founder

and CEO, Jillian Gibbs. "The value is in the seams and the winners will be

those who define a wholly-connected ecosystem of both in-house and external

resources to provide the right balance and maximize results."

You can learn more about APR's 2020 trends here (

https://c212.net/c/link/?t=0&l=en&o=2719411-1&h=4212765687&u=https%3A%2F%2Fapr-2020-content-creation-trends.mailchimpsites.com%2F&a=here.)

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About APR

A global business, with headquarters in Denver, Colorado and offices in New

York City, London, Singapore, and Detroit, Advertising Production Resources

(APR) is a creative production optimization consultancy that helps marketers

modernize and maximize their creative production ecosystem. APR has over 200

experts in 30 countries who partner with global brands, agencies, and suppliers

across all content platforms, including TV commercials, online videos, social

content, websites, banner ads, apps, mobile content, print and photography,

experiential and events. For more information, please visit

http://www.aprco.com/

SOURCE: APR

CONTACT: Mark Havenner, The Pollack PR Marketing Group, +1 (310) 556-4443,

mhavenner@ppmgcorp.com