Cacharel Parfums Launches 'Yes I Am Fabulous' - the Third Fragrance in Its 'Yes I Am' Range

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PARIS, Feb. 15, 2020 /PRNewswire=KYODO JBN/--

To coincide with the release, a new Yes I Am campaign will star actress &

entrepreneur Shay Mitchell

Yes I Am. With A Capital 'A'.

A collection of 3 fragrances, 3 scents, 3 colors that celebrates today's

generation of empowered young women: diverse, outspoken and determined to get

what they want and deserve, all the while happily obsessing over celebs or

sharing the latest trends in make-up. A true brand mission to empower young

girls to express their identity, their independence, their uniqueness. Each of

them can now choose her color to claim a facet of her personality: the power

girl with Yes I Am (Red), the cool girl with Yes I Am (Pink), or the Unexpected

one with the new Yes I Am Fabulous (Purple).

Yes I Am carries its hashtag #POWERISYOURS with pride.

The range echoes the challenges that drive these young women. Hyper-connected,

independent, bold and unapologetic, they no longer see beauty as a diktat but

as a confidence-booster. Their approach to femininity serves to meet their own

desires, rather than those of others; they are breaking the code and bringing

new messages of feminity: claiming women independency!

Are You Fabulous? Yes I Am

Hot on the heels of Yes I Am and Yes I Am Pink comes the fragrance's boldest,

most outgoing iteration yet: Yes I Am Fabulous.

A statement of empowerment, for a young woman set on writing her own story,

defining who she is and where she is going, and not taking no for an answer.

Yes I Am Fabulous is the fragrance for a generation discovering the extent of

its ambition. With Yes I Am Fabulous, she unveils a facet of femininity that so

far had not been covered by Cacharel: bolder, more sensual, more glamourous and

unexpected. She lives in the here and now. She thrives on the thrills and

sensations of every moment.

A Fragrance That Is As Outspoken As It Is Sensual

The 3 Yes I Am fragrances share a signature accord. The 'Spicy Cremoso' is a

never-seen before combination of contrasting scents: a sensual creamy accord

versus a powerful, spicy Cardamom.

While the original Yes I Am represents female power and independence and last

year's Yes I Am Pink corresponds to a more playful character with a Floral

Cremoso Accord, Yes I Am Fabulous embraces boldness and sensuality — it is

furiously sexy.

The intense Fruity Cremoso accord accentuate Yes I Am Fabulous' message of

outspoken femininity.

The above-mentioned Cardamom is enveloped in an audacious concoction of smooth

Blackberry and tangy Rhubarb, and amplified with Pink Pepper. At the heart, a

seductive blend of Jasmin Sambac and Ginger Flower is given an addictive boost

by Purple Heliotrope. Finally, the sophisticated sensuality of a Santal and

Vanilla accord finds a fitting contrast in a Fresh Hazelnut Milk accord.

Yes I Am's Lipstick-Inspired Packaging

Yes I Am's packaging mimicks the visual vocabulary of make-up: it is modeled

after the lipstick, maybe the most powerful symbol of fully owned femininity.

It is a bottle created for impact. A manifestation of empowerment.

The art deco-inspired bottle brings to mind super-sized lipsticks. The smoky

glass is intricately quilted, the spray top engraved with the C of Cacharel,

the collar gold-toned. Whereas dark glass is often associated with masculine

strength, Yes I Am reappropriates it to express feminine power.

Each of the three fragrances comes with its own signature colour: red for Yes I

Am, pink for Yes I Am Pink, as for Yes I Am Fabulous — a captivating, glossy

purple.

Introducing Shay Mitchell, The Voice Of A Generation

Amplifying Yes I Am's message of empowerment, the new campaign stars Shay

Mitchell.

Shay Mitchell is a multi-talented creative force as an actress, producer,

entrepreneur, author and influencer. She is most recognizable for her leading

role as Emily Fields on Freeform's hit series PRETTY LITTLE LIARS. The show was

known for continuously breaking records for the most tweeted episodes in

television history and won annually at the Teen Choice Awards. Mitchell was

nominated for Best Actress at both The Teen Choice and People's Choice Awards.

Mitchell currently stars on Hulu's new comedy series DOLLFACE opposite Kat

Dennings and Brenda Song. She also starred in the Greg Berlanti produced

Netflix series, YOU, opposite Penn Badgley.

Mitchell is in a league of her own at establishing herself as a leading force

in the new age of social media by not only boasting an impressive social media

following, but also by producing a YouTube lifestyle channel and creating

clothing and jewelry lines. She is the Co-Founder and Creative Director of

BÉIS, an on-the-go lifestyle brand inspired by her passion for travel.

With more than 4 million YouTube subscribers and close to 26 million Instagram

followers — endearingly called the Mitchies - Shay is an influential social

media presence and an acclaimed Gen Z icon. She is one of the top 100 worldwide

influencer.

Yes I Am's Global Sorority

Directed by French artist and director So Me, the new Yes I Am film

communicates a positive message of female empowerment. It stars Shay Mitchell

and her global sorority of independent young women: Mademoiselle Gloria

(@gloria_nbr), a leading French influencer admired for her proud stance on

body-positivism; Rachel Tee-Tyler (@rachelteetyler), a Filipino-Australian

gender and psychology graduate who found fame as a street style blogger;

Spanish top influencer and make-up junkie Marta Lozano (@martalozanop); and

illustrator and model Cajsa Wessberg (@cajsawessberg), Sweden's Biggest Beauty

rebel, according to Vogue.

So Me has directed videos for Kanye West, Kid Cudi, Justice and MGMT, is the

art director of cult music label Ed Banger Records and the main designer of

trendy Paris streetwear label Club 75. The soundtrack features Norman – Feelin'

Good.

About Cacharel Parfums

Synonymous with youth and freedom since 1978, Cacharel fragrances are the

olfactory companions of the various phases in a young woman's life.

Following the legends that are Anaïs Anaïs — a girl's first perfume — and Amor

Amor — a declaration of first love — Cacharel Parfums embraces youthful

independence with Yes I Am collection.

https://www.cacharel-parfums.com

To know more about the brand, its campaign and products:

@cacharelparfums

#POWERISYOURS

Power is Yours, Share Your Color

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SOURCE: Cacharel Parfums