Mystifly Announces Launch of New Generation Airline Retailing & Shopping API Platform

PR82917

SINGAPORE, Feb. 17, 2020 /PRNewswire=KYODO JBN/ --

    Mystifly, the leading Global Airfare Shopping and Retailing Marketplace,

announces the launch of their new-generation airline retailing and shopping

API platform 'Airline Shopping and Retailing Hub (ASR1.0)'. With the introduction

of Branded Fares feature & supporting ancillary product sales, this API platform is

a one-stop-shop for all airline shopping needs for travel intermediaries. ASR1.0 combines

Low Cost Carriers and Full Service airline retailing into a single API platform.

    Over the years, airline's offerings were restricted around a seat selling approach

that led to price-driven competition and commoditising the airline's offerings and

making each airline offering indistinguishable from the competition product. Limitation

of a seat-centric approach on account of the intermediary distribution platforms also

meant online travel resellers lacking the ability to offer diverse fare choices with ancillary

services to their travellers. Mystifly bridges this gap with Branded Fares in their Airline

Content Distribution and Merchandizing platform 'Airline Shopping and Retailing

Hub (ASR)1.0'. With ASR1.0, Mystifly also enables NDC & OneOrder capability

airlines to offer their content effectively to travel resellers.

    The platform's offering benefits travellers with more itinerary options,

more upgraded fares, and more flight services with convenience to compare the

options at once place. Travel intermediaries can now help travellers personalise

their travel by adding other ancillary services to their cart which increases profits

and drives airline brand loyalty. Over 20 large global airlines have joined this retailing

revolution and with more airlines in the pipeline.

    "Over a decade, Mystifly has grown to be a thought leader in the airline

retailing industry. With this enhancement, we want to address industry's

current distribution limitations and ensure a transparent shopping experience.

We believe that the efforts taken to enhance our Airfare offerings will benefit

our travel partners to create better experiences for their travellers and drive

brand loyalty for forward looking airlines," said Rajeev Kumar, CEO of Mystifly.

    About Mystifly:

    Founded in 2009, Mystifly (http://mystifly.com/) is a B2B Global Airfare

Marketplace offering airfares & airline retailing capability from 750+ IATA and

non-IATA airlines, including 180+ LCCs. Mystifly's Value Hub Marketplace, core

to its future strategy, augments air retailing initiatives including NDC, One Order

and NewGen ISS bringing distribution, fulfilment, and payment into a single platform.

Mystifly's suite of products empowers over 2,500 global online travel intermediaries.

    http://mystifly.com/

    LinkedIn: /company/mystifly (https://www.linkedin.com/company/mystifly/ )

    Twitter: /MystiflyWorld (https://twitter.com/mystiflyworld )

    Media Contact:

    Name: Jyothi P S (Manager – Marketing)

    E: jyothi@mystifly.com  

    T: + 91-80-67046000

    Logo: https://mma.prnewswire.com/media/1030072/Mystifly_Logo.jpg

    Source: Mystifly