TUMI Taps Actor Daniel Henney For Global Film Series

TUMI

TUMI Taps Actor Daniel Henney For Global Film Series

PR82968

NEW YORK, Feb. 24, 2020 /PRNewswire=KYODO JBN/--

-- Perfecting The Journey - The Series

-- Daniel Henney on Acting

TUMI, the leading international travel and lifestyle brand today released the

first installment, starring film and television star Daniel Henney, in an

upcoming series entitled Perfecting The Journey -- The Series.

Photo -

https://mma.prnewswire.com/media/1093251/Perfecting_The_Journey_The_Series.jpg

Logo - https://mma.prnewswire.com/media/214382/tumi_logo.jpg

As part of TUMI's perpetual pursuit of perfection through innovation, the brand

draws inspiration from fields outside its own. Each impactful episode of

Perfecting The Journey - The Series investigates a unique and timely idea

relating to the never-ending drive toward perfecting a specific craft. For

Daniel Henney, achieving the "perfect scene" is his ultimate goal as an actor.

This installment of the series, directed by Jon Clements, offers an inside look

at Daniel Henney's creative process when preparing for a scene, from character

research to the moment he steps in front of the camera. We learn about the

challenges he faces, how he works toward his goal, and about the

impossible-to-repeat alchemy that must occur to capture the kind of scene that

becomes legendary. As he explains, it's impossible to perfect acting -- but

that's exactly what motivates him to keep pursuing it.

It is this constant process of improvement that ultimately shapes and changes

culture at large. Perfection, it turns out, is just an idea -- the journey

toward it is what's important.

"I love my TUMI backpacks. They are durable, resilient, resourceful," says

Daniel Henney. "There's a pocket for everything and I never have to worry about

getting them too scuffed up or ripped open. I've got TUMI bags from years ago

that I can still use because they're so tough. And that's who I like to see

myself as, as a person and as an actor--someone who can get through anything,

someone who is tough and resilient."

This campaign features the newly redesigned Harrison Collection, inspired by

modern, timeless style. The simple, minimalistic collection delivers major

functionality with clean silhouettes in lightweight nylon including the Osborn

Roll Top Backpack, Warren Backpack, Bradner Backpack and Gregory Sling. Daniel

showcases how the Harrison Collection allows him to perfect his journey as he

travels the world in pursuit of his passion.

"We see Daniel as a true global citizen always striving to perfect his

journey," says Victor Sanz, Creative Director of TUMI. "Knowing the passion we

both share for our crafts made it easy to connect with him on a deeper level.

I'm excited to share the first episode in this incredible new series and look

forward to sharing more to come."

The film will run globally across the brands' social channels, including

Instagram, Facebook, Twitter and YouTube, OOH and Digital.

About TUMI

Since 1975, TUMI has been creating world-class business and travel essentials,

designed to upgrade, uncomplicate, and beautify all aspects of life on the

move. Blending flawless functionality with a spirit of ingenuity, we're

committed to empowering journeys as a lifelong partner to movers and makers in

pursuit of their passions. The brand is sold globally in over 75 countries with

approximately 2,000 points of sale. For more about TUMI, visit: www.TUMI.com

SOURCE:  TUMI

CONTACT: TUMI

         Zoe Saunders

         Zoe.Saunders@tumi.com

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