HONOR bolsters its "1+8+N" all-scenario IoT strategy with comprehensive suite of new smart devices

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BARCELONA, Feb. 25, 2020 /PRNewswire=KYODO JBN/ --

-HONOR showcases an intelligent and integrated ecosystem comprising the HONOR 9X Pro,

the HONOR View 30 Pro, both with the HUAWEI AppGallery, one of the world's top three app

stores, the HONOR MagicBook Series, new customizations for the HONOR MagicWatch 2 and

the fitness-focused HONOR Magic Earbuds

HONOR strengthened its all-scenario IoT strategy with the launch of a comprehensive

product line-up through a live stream press conference. The HONOR 9X Pro, pre-installed

with the new HUAWEI AppGallery, among the world's top three app stores, marks the start

of an intelligent, mobile and interconnected ecosystem for HONOR users. HONOR also

announced the global availability of the HONOR View 30 Pro, the first HONOR smartphone

equipped with the Kirin 990 5G chipset, and introduced the brand new HONOR MagicBook

Series with two sleek and lightweight laptops in a powerfully compact package for creators

on-the-go, and the True Wireless Stereo (TWS), HONOR Magic Earbuds for fitness enthusiasts.

In addition, the HONOR MagicWatch 2 will now be even more customizable with a new line of

watch straps called EasyFit Series, and it will also come with new health tracking functions.

To support its goal to orchestrate a one-stop, all-scenario intelligent living ecosystem for young

people around the world, HONOR commissioned Canalys to conduct a study into intelligent

living trends in Europe.

Photo - https://photos.prnasia.com/prnh/20200224/2728282-1

Smart device shipments in Europe is expected to surpass 500 million in 2023, up from

436 million units in 2019 according to the recent report Intelligent living in Europe

(https://www.hihonor.com/global/all-scenario-intelligent-living-whitepaper/ ).

Between 2020 to 2023, the smart device market in Europe is expected to increase

by a CAGR of 3.5%, with smart speakers and smart personal audio being the fastest

growing categories.

"Our unique portfolio of smart and cutting-edge products has expanded our IoT

ecosystem and created a ubiquitous and seamless experience for our global

customers," said George Zhao, President of HONOR Global. "According to research

conducted by Canalys[1], 41% of surveyed respondents carry more than one smart

device while at work or on-the-go, and this increases to 68% while they are at home.

This demonstrates an increase in demand for more intelligent and digital experiences.

From smartphones to wearables and notebooks to personal audio devices, HONOR is

now the go-to brand for the needs of digital natives all around the world."

HONOR 9X Pro: Extraordinary experience with essential and exclusive apps from

HUAWEI AppGallery

Equipped with the state-of-the art 7nm Kirin 810 AI Chipset, a 48MP Triple

Camera and a 6.59" HONOR FullView Display, the HONOR 9X Pro delivers an

enhanced user experience with upgrades across performance, gaming and

photography. The Kirin 810 AI Chipset runs on Huawei's brand-new computing

architecture to allow more sophisticated and diverse applications in AI.

Furthermore, its GPU is upgraded to the custom Mali-G52 that enables Kirin

Gaming+, a feature that provides a smoother gaming experience while its Liquid

Cooling System effectively improves heat dissipation during prolonged gameplay.

Through the HUAWEI AppGallery, the HONOR 9X Pro has access to a wide variety of

apps across Health & Fitness, Entertainment, Music, and Photography. With this

secure platform, users can now easily and reliably install apps that complement

their smart lifestyles. The HONOR 9X Pro is also equipped with the Huawei Assistant,

a virtual assistant that facilitates information search and apps accessibility, adding more

convenience for the user. Users can also utilize the SmartCare feature of the Huawei

Assistant to access contextual cards for Stocks and Sports that covers 150 sporting

events and more than 150 major stock markets[2]. Furthermore, users can get insights

to Calendar, Weather, Missed Calls, Phone Usage, and Data Consumption. More services

in other categories will be added in due course.

The HONOR 9X Pro will be available in France, Germany, the Netherlands, Egypt, KSA

(Kingdom of Saudi Arabia) and Malaysia from March 2020 at a MSRP of EUROS 249.

HONOR View 30 Pro: Pioneering 5G technology, groundbreaking Matrix camera for

amazing photos and cinema-grade videos

Developed with pioneering 5G technology and armed with the latest Kirin 990 Series chipset,

the HONOR View 30 will deliver an industry-leading 5G experience as it enables a multitude of

5G applications in smart homes, travel and gaming. It comes with a SuperSensing Triple Camera

that comprises a 40MP Sony IMX600 Main Camera, a 12MP Super Wide-Angle Camera with

Cine-Lens and an 8MP Telephoto Camera. Not only will this unique Matrix camera deliver

amazing still photographs, the 12MP Cine-Lens is supported by a 16:9 customized sensor

to create movie-grade photos and videos.

The highly anticipated HONOR View 30 Pro will be commercially available soon,

with Russia being the first market to kick off its official sale.

HONOR MagicBook 14/15: Thin, lightweight notebooks with up to 10-hour battery life

The launch of the HONOR MagicBook series, which comprises the HONOR MagicBook

14 and HONOR MagicBook 15, marks the first time a product from HONOR's PC

category will be available to a global audience. Available in Space Gray and

Mystic Silver, the HONOR MagicBook 14 boasts a compact, thin and lightweight

design. Catering to young people on-the-go, the HONOR MagicBook 14 lasts up to

10 hours in a single charge, and sports a compact Type-C charger with 65W fast

charging capability. It has a FullView display with a high screen-to-body ratio,

powerful core for ultra-fast performance and enhanced graphics, as well as smart

interconnectivity between HONOR smartphones and the laptop.

Privacy is as important as design and performance on the laptop. The HONOR MagicBook Series

comes equipped with a pop-up webcam that is discreetly hidden underneath the camera button

on the keyboard. Users can simply tap on the camera button on the keyboard to make the

webcam pop up when they need it. This serve as a unique privacy safeguard which protects

against remote hijacking and peeping. Furthermore, the fingerprint power button which enables

instant access from startup to desktop directly for a more secure and effortless login experience.

To showcase the laptop's superior battery life, which lasts up to 10 hours on a single charge,

HONOR built a charging system capable of powering an electric quad bike, using just five

HONOR MagicBook 14 units. Within an hour, approximately 180Wh was transferred from

the five HONOR MagicBook 14 into the quad bike to allow the e-vehicle to drive 5km in distance.

The HONOR MagicBook 14/15 (256GB) will be made available in the UK, Germany, France,

Czech Republic and other markets from the end of March with an MSRP of EUROS 599.

HONOR MagicWatch 2: EasyFit Series straps and new functions

HONOR today introduced the EasyFit Series watch straps, made exclusively for

the HONOR MagicWatch 2, which will be available in two sizes -46mm and 42mm.

With eight new colors available and different strap materials to choose from,

including fluoroelastomer(an eco-friendly hypoallergenic material) and high-quality

Italian leather, you can customize your watch based on your specific activities and

different outfits for any occasion. There are six colors available for the fluoroelastomer,

including Daylight Yellow, Olive Green, Reef Blue, Sky Blue, Lilac Purple, and Camellia Pink,

and two colors, Wonderland Green and Wizard Purple, for the leather strap. The EasyFit Series

straps will be globally available from April with an MSRP of EUROS 35.9.

The Female Cycle Tracker allows women to be more informed about their menstrual

cycle by using the app to track their periods, record symptoms and be on top of

their next period start date. The period-tracking calendar also allows user to

compare their data in one place. Furthermore, users can opt-in to receive push

notifications before the predicted cycle start date. With the enhanced SpO2

monitor, fitness enthusiasts can monitor their oxygen saturation level in the

blood stream during a workout. The HONOR MagicWatch 2 will be upgraded with the

SpO2 via over-the-air software from the end of March 2020[3].

HONOR Magic Earbuds: New frontier of wireless accessories

HONOR also introduced the HONOR Magic Earbuds, the ultimate truly wireless

earbuds for fitness fans that combine the Hybrid Active Noise Cancelling

Technology with a secure fit that can last through any workout. Its built-in

triple microphones have adaptive ambient noise cancelling technology that

allows excellent call quality. Furthermore, it is equipped with a 10mm driver

unit to deliver exceptional bass quality for music lovers. The HONOR Magic

Earbuds are available in Pearl White and Robin Egg Blue, and will be globally

available from April 2020 at an MSRP of EUROS 129.

About HONOR

HONOR is a leading tech brand for global youth, born during the growth of

mobile internet, and shaped by groundbreaking technology resulting from the

company's unwavering focus on R&D investment. Embracing every possibility in

the era of 5G and AI, HONOR aims to create an intelligent new world for youth

by developing a smart living ecosystem and inspirational youth culture. HONOR

will continue to set itself apart by discovering the fun in innovation,

introducing a tech chic lifestyle, and offering a diverse and open online

community for its ardent, growing fan base.

For more information, please visit HONOR online at www.hihonor.com or follow us on:

https://www.facebook.com/honorglobal/

https://twitter.com/Honorglobal

https://www.instagram.com/honorglobal/

https://www.youtube.com/honorglobal

[1] Research was conducted by Canalys in February 2020  

[2] Only support EMUI 10.0 and above version

[3] SpO2 monitor is not designed to be a medical device, and is not intended to

diagnose, treat, cure or prevent any disease. All data and measurements should

be used for personal reference only.  

Source: HONOR

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of new smart devices