Easyfairs Northeral Acquires Hotel & Restaurant Event

PR83047

BRUSSELS, Feb. 26, 2020 /PRNewswire=KYODO JBN/ --

Further expansion in Algeria as tourism sector booms

Easyfairs Northeral, the North African branch of Easyfairs, has announced the acquisition

of SIEL - The International Exhibition for Hotel & Restaurant Equipment and Services.

This 14-year-old event attracts +7000 visitors every year from the HoReCa sector and

will now benefit from all the group's expertise in that field as Easyfairs already organises

seven events on the same topic in Scandinavia, the Netherlands and Belgium.   

The next edition, which is rebranded SIEL HORECA Expo, will take place on 8-10 December

2020 at the Centre International de conferences d'Alger.    

2,393 tourism projects approved

Easyfairs Northeral's Managing Director, Olivier-Hicham Allard, explains : "We are closely

following the initiatives of the Algerian government to develop a world-class tourism and

hotel industry. The Algerian Ministry of Tourism announced in December 2019 the creation

of at least 310,274 new beds through more than 2,393 new tourist projects.

This demonstrates an impressive dynamic that is just starting since the country's 1200 km

of coastline on the Mediterranean Sea barely have any tourist infrastructure.

"In addition, the country's opening up to foreign investment announces the massive arrival

of international franchises and brands including cafes, tearooms and restaurant chains.

By way of comparison, our Horeca Expo in Belgium brings together more than 650 exhibitors

on 50,000 m² and this for a country of 11 million inhabitants. So you can imagine the potential

for a country of 44 million inhabitants and which has decided to become a global tourist

destination, two hours from most European capitals."

About Easyfairs

Easyfairs organises and hosts live events, bringing communities together to visit the future.

The company currently organises 200 events in 14 countries and manages 10 event

venues in Belgium, the Netherlands and Sweden.

Easyfairs employs more than 750 people and generated revenues exceeding EUR160 million

for its financial year 2018-2019.

Easyfairs strives to be the most adaptable, agile and effective player in the events industry

by employing committed individuals, deploying the best marketing and technology tools

and developing strong brands.

In 2018 Easyfairs was named Belgium's "Entrepreneur of the Year(R)" and  earned

recognition as a Deloitte "Best Managed Company" and a "Great Place to Work"

Visit the future with Easyfairs and find out more on www.easyfairsgroup.com.

Logo: https://mma.prnewswire.com/media/1095732/Easyfairs_Northeral_Logo.jpg     

For further information, please contact:   

Olivier-Hicham Allard                    

Managing Director Easyfairs Northeral   

info.algeria@easyfairs.com   

Tel: +213-21-94-60-58   

SOURCE: Easyfairs Northeral