Sojern Now Offers Data-Driven Travel Marketing Solutions to Attractions Customers Around the World

PR83062

SAN FRANCISCO, Feb. 27, 2020 /PRNewswire=KYODO JBN/ --

  - Tour and Activity Operators Can Now Seamlessly Build Multi-channel,

    Always-on Digital Advertising Campaigns That Drive Online Sales

Sojern (https://c212.net/c/link/?t=0&l=en&o=2732503-1&h=873061353&u=https%3A%2F%2Fwww.sojern.com%2F&a=Sojern ),

a leading provider of digital travel marketing solutions, today announced expanded support

for attractions customers around the world to provide an alternative to the high commission

rates charged by online travel agencies (OTAs). Packaged as a subscription, Sojern can now

help attractions customers of all sizes promote their tours, activities and experiences via

Facebook, Instagram, programmatic video, and display advertising. Support for search engine

marketing is currently in beta testing with U.S. clients.

Logo - https://mma.prnewswire.com/media/249299/sojern_logo.jpg

Consumer demand to book tours, experiences and attractions online is increasing

(https://c212.net/c/link/?t=0&l=en&o=2732503-1&h=3187573735&u=https%3A%2F%2Fwww.phocuswright.com%2FTravel-Research%2FDestination-Activities-Marketing%2FTours-amp-Activities-Come-of-Age-Global-Travel-Activities-Marketplace-2014-2020%3Fsubr%3D1&a=increasing ),

but marketing to those consumers can be difficult. Many businesses lack the time, expertise

and technology required to manage a comprehensive digital marketing mix that will allow them

to reach customers online.

Sojern has the tools, expertise and technology to identify, target and influence people

who are traveling to a local market, as well as local prospects that are actively searching

for things to do. With Sojern's world-class digital marketing solutions, tour and activity

operators can easily find and reach travelers searching for in-destination experiences,

and then influence them to visit the attractions' website. As a part of the subscription,

Sojern also offers complementary HTML5 ad creative development, campaign

performance metrics, and real-time market insights—all accessible through

a continually-updated dashboard.

"For many of our customers, running a business is hard enough. They know they

need to think about digital marketing, but that's on an already exhaustive list

of tasks they're thinking about to keep their business going. Finding a partner

who they can trust to drive digital marketing gives them back hours every week

to focus on giving their customers a great experience," said Kurt Weinsheimer,

Sojern Chief Solutions Officer. "Trying to optimize complex campaigns across

Instagram, Facebook and Google on your own isn't that scalable, but it can be

if you have a good partner and a solution that fits within your budget.

Sojern's subscription advertising packages start at just a few hundred dollars

per month, and use real-time traveler data and insights to help drive consumers

to the attraction's website and increase sales."

For more information about Sojern's digital marketing solutions for

attractions, visit www.sojern.com/attractions/

About Sojern

Sojern's (https://c212.net/c/link/?t=0&l=en&o=2732503-1&h=873061353&u=https%3A%2F%2Fwww.sojern.com%2F&a=Sojern )

digital marketing solutions for travel are built on more than a decade of expertise analyzing

the complete traveler path to purchase. The company drives travelers from dream to

destination by activating multi-channel branding and performance solutions on the Sojern

Traveler Platform for more than 10,000 customers around the world. Recognized as a Deloitte

Technology Fast 500 company six years in a row, Sojern is headquartered in San Francisco,

with 600 employees based in Berlin, Dubai, Dublin, Hong Kong, Istanbul, London, Mexico City,

New York, Omaha, Paris, Sao Paulo, Singapore and Sydney.

Source - Sojern

CONTACT: PRESS CONTACTS: Americas: Scott Thornburg, +1 (415) 816-8844,

scott.thornburg@sojern.com; Europe, Middle East and Africa: Susie Bindman, +44

(0) 7725 854 992, susie.bindman@sojern.com; Asia-Pacific: Teesta Raha, +65 9379

2770, teesta.raha@sojern.com