Vivid City Appoints Ex-Nike Greater China Marketing Director Danny Lee as Chief Creative Officer

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LONDON, March 3, 2020 /PRNewswire=KYODO JBN/ --

Vivid City [http://www.vividcity.com/ ], the China Out-of-Home (OOH) advertising

agency has appointed Danny Lee to lead creative OOH campaigns in China.

The appointment will be effective from 16th March 2020.

Lee previously spent six years with Nike integrating and leading the brand across

the Greater China region including the award-winning 'running makes the world

go around' campaign on one of China's hero screens - Metro City, a circular screen

in Shanghai. Prior to Nike, he had senior roles at Ogilvy, Wunderman and Mindshare.

Danny brings to Vivid City the ability to plan and execute activations, projections

and unique builds that will complement Vivid City's network of LED screens across

the Chinese market. Lee said that he is delighted to have the opportunity to work

with Vivid City's clients, "There is no doubt that I am extremely honoured to have

the opportunity to serve as Chief Creative Officer of Vivid City. My aim is to offer our

clients award-winning and memorable OOH brand experiences across the Chinese market".

Alistair Ballantyne, Founder and CEO of Vivid City added, "Danny's previous

work in the China region is best in class. We are excited to provide our

clients with a creative service that will ensure their campaigns are unique,

interactive and have unparalleled visual impact across China's top tier cities''.

According to a recent Group M brand safety report, there is $18.7billion of

online advertising fraud in China making China account for over 80% of the

total digital advertising fraud globally. This coupled with the high cost of

Chinese TV means the OOH sector looks set for a bright future.

Vivid City [http://www.vividcity.com/ ] is an OOH advertising agency with

offices in London and Shanghai.

Assets available / provided:

Picture of Danny Lee

GroupM report (p.29) https://www.groupm.com/news/groupm-brand-safety-guide-2019

Vivid City links:

Vivid City website - https://vividcity.com/

Vivid City on Instagram - https://www.instagram.com/vividcitymedia/

Vivid City on LinkedIn - https://www.linkedin.com/vividcitymedia

Vivid City on Vimeo - https://vimeo.com/vividcitymedia

For media enquiries and interviews, contact:

Alistair Ballantyne

alistair@vividcity.com

Photo - https://mma.prnewswire.com/media/1081377/Danny_Lee.jpg

Source: Vivid City