Aman Announces Janu: A New Hotel Brand Focused on Rekindling the Soul

PR83136

LONDON, March 4, 2020 /PRNewswire=KYODO JBN/ --

For more than 30 years Aman's constellation has stretched from the shores of

Phuket to the mountains of Bhutan, and will soon reach the avenues of New York.

Wholly committed to the experience of its devoted guests, whom it places at the

heart of its brand, Aman continues to offer its coveted lifestyle in epic

sanctuaries which offer sublime privacy, unparalleled service and relaxed

elegance. Building on this legacy, and following two years of research and

development, the introduction of a new brand offers – like Aman before it – a

pioneering new direction in hospitality.

Welcome to Janu, the sister brand of Aman – a hotel brand which will deliver

harmony through the dynamic balance of opposites. While Aman is synonymous with

its Sanskrit translation, 'peace', Janu stands for 'soul'; Aman is a sanctuary,

whereas Janu is connectedness; Aman offers refined respite, whereas Janu offers

an energetic vibe for those seeking greater purpose with inner contentment.

Janu shares its DNA with its legendary elder sister but Janu strikes out on a

complementary path where genuine human interaction, playful expression and

social wellness are at the core of the experience. Janu will create

environments that nurture purposeful connection to bring balance to the head

and heart and allow creative expression.

Finding balance in the frenetic pace of modern life is a challenge faced by us

all. That constant striving to chase time, the juggle of daily chores and the

quest for optimum health in mind and body, mean that the art of relaxation has

been neglected. Night and day. Work and play. Yin and yang – there is duality

in all of life, and nowhere is this better expressed than through the

philosophy of Janu, where the aim is to rekindle the soul by delivering harmony

through the dynamic balance of opposites.

Aman's Chairman and CEO Vladislav Doronin said: "The overlap between Aman and

its sibling is mutually beneficial; together they offer a total solution for

the fluctuating needs and desires of today's global travel cognoscenti. We saw

a white space in the market, and we want to push the hotel industry into a new

sphere. What with today's modern fast-paced society, which has seen human

connection and communication redefined by the digital world, we wanted to

create a new hotel brand with a soul and with the aim of kick-starting human

interaction again."  

Janu launches with three forthcoming hotels which are already under

construction: Montenegro (2022), Al Ula in Saudi Arabia (2022) and Tokyo

(2022), as well as a robust pipeline of future hotels. Janu Montenegro will be

the first hotel to incorporate the brands serviced residence concept, enabling

guests to fully embrace the Janu lifestyle.  

www.januhotels.com

Images: https://amanresorts.picturepark.com/Go/zU39u6mr

Logo - https://mma.prnewswire.com/media/1098140/Aman_Logo.jpg  

Photo - https://mma.prnewswire.com/media/1098141/Aman_Janu_Hotel.jpg

Source: Aman