The Catalyst #BiasCorrect International Women's Day Campaign Returns To Interrupt Unconscious Gender Bias In The Workplace
The Catalyst #BiasCorrect International Women's Day Campaign Returns To Interrupt Unconscious Gender Bias In The Workplace
PR83160
NEW YORK, March 5, 2020 /PRNewswire=KYODO JBN/ --
--Campaign Engages Men and Offers Multiple Languages in Slack Plugin and Other
Tools
Catalyst (
) is celebrating International Women's Day (
) (IWD) 2020 with a reboot of its successful #BiasCorrect (
) campaign to interrupt unconscious bias by highlighting the power of words
used to describe women in the workplace.
Logo - https://mma.prnewswire.com/media/732308/Catalyst_Tagline_Logo.jpg
Building on its 2019 IWD #BiasCorrect campaign success -- which featured images
of women leaders and influencers like Hillary Clinton and Sheryl Sandberg
sharing biased words used to describe them in the workplace, along with a Slack
plugin to correct gender-biased language -- this year's campaign has expanded
to include men. The goal is to demonstrate that women and men with the same
talents and skills often are described in very different ways, creating
barriers that can adversely impact women's advancement.
Last year's campaign, in partnership with women-led brand transformation
company Burns Group, (
) reached an estimated 188.5 million people, and the hashtag #BiasCorrect
attracted the interest of more than 32 million on Twitter. The #BiasCorrect
webpage received more than 114,000 visits from 89 countries across six
continents, and since 2019, nearly 300 workplace teams have downloaded the
#BiasCorrect plugin in Slack.
"The response to last year's #BiasCorrect campaign confirmed that many people
are unaware of the impact of unconscious gender bias in the workplace.
Therefore, we knew it was important to continue to educate everyone about how
language affects inclusion," said Lorraine Hariton, Catalyst President and CEO.
"We know the problem isn't fixed, and we're engaging men as gender partners in
our 2020 #BiasCorrect campaign to interrupt bias and help women advance."
This year's #BiasCorrect gender-biased word photo generator is available in
English, French, German, Spanish, and Japanese.
The #BiasCorrect Slack plugin tool is available in English, French, German, and
Spanish. The plugin, updated by WillowTree (
) for the 2020 campaign, tags unconscious bias in real-time conversations on
work-based chat platforms such as Slack, identifying words that create harmful
gender stereotypes by suggesting alternatives, such as "passionate" to replace
"emotional" and "boss" to replace "bossy." It is available as an open-source
code and can be adapted for other instant-messaging platforms.
The #BiasCorrect website features video testimonials from leaders and
influencers who have faced gender bias; customizable social media posts for
download; and information on how individuals and companies can combat
unconscious bias, including a photo uploader enabling men and women to add
their own #BiasCorrect words.
"We felt it was important to extend our work with Catalyst to make #BiasCorrect
even more inclusive," said Joanne McKinney, Burns Group CEO. "It's an
unfortunate truth that gender bias is universal--and Catalyst's global
footprint enables them to create wide-reaching tools that drive change."
Catalyst invites individuals and companies to visit the #BiasCorrect (
) webpage, which provides resources for both men and women to help understand,
interrupt, and correct unconscious bias. The campaign will also be featured in
various regions and cities in posters at bus stops and in elevators. Bank of
America is the lead sponsor for this campaign.
About Catalyst
Catalyst is a global nonprofit working with some of the world's most powerful
CEOs and leading companies to help build workplaces that work for women.
Founded in 1962, Catalyst drives change with pioneering research, practical
tools, and proven solutions to accelerate and advance women into
leadership--because progress for women is progress for everyone.
About Burns Group
Burns Group is a brand transformation company that bravely co-creates the
future of brands, young and old. We bring bravery to established brands and
experience to startups. To learn more, visit burnsgroupnyc.com
Media Contacts:
U.S.: Stephanie Wolf
+1 732 322 3698
media@stephaniewolfpr.com
Canada: Francine Beck
+1 416 725 3710
francine@fbstrategiesgroup.com
Europe: Frances Knox
+ 44 7850 470123
frances@frankly-pr.co.uk
SOURCE: Catalyst
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