Sonata Software Makes Strategic Acquisition of GBW, a Leading Global Player in the Exciting Customer Experience (CX) Space

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BANGALORE, India, March 4, 2020 /PRNewswire=KYODO JBN/ --

    Sonata Software today announced signing of definitive agreements to acquire

GAPbusters Limited (GBW), the Melbourne headquartered company that has been

amongst pioneers in the CX domain, serving renowned brands globally for nearly

thirty years.

    As companies are increasingly focusing on measuring and managing customer

experience to stoke their growth, CX solutions are playing a significant part

in most organizations' digital transformation initiatives. As per Fortune

Business insights, "The demand for customer experience management systems is

rising across various industries and its market is expected to gain significant

traction owing to the recent technological advancements. According to a new

study by Fortune Business Insights, the global customer experience management

market is anticipated to be worth USD 23.9 Billion by 2026, as against USD 6.2

Billion in 2018, growing at a CAGR of 18.5%"

    GBW has for long been known for its Mystery shopping, Brand /Compliance

Audits & Competitor benchmarking programs. Over the last few years, the company

has taken a platform-based approach for its new solution offerings in employee

survey, feedback management, voice of customer programs to widen its CX bouquet

leveraging advanced AI & ML capabilities to deliver insightful & actionable

recommendations for its clients with more evolved CX requirements.

    Commenting on the acquisition Mr. Srikar Reddy, MD & CEO, Sonata Software,

said, "This acquisition is exciting for Sonata as it is a reaffirmation of our

Platformation led approach to digital transformation adding a major platform

led customer experience offering to our current solutions, creating substantial

value to our existing & prospective clients by providing a more comprehensive

digital transformation offering covering 360 degrees of the customer journey,

possibly making Sonata very unique in its ability to offer such a unified

experience across the customer life cycle." Further elaborating Mr. Srikar

Reddy said, "In fact, in the Retail, CPG, Service & Travel Verticals which has

been one of our focus areas, given our own IP's, we will now be able to offer a

one-stop-shop with the CX solution offering to go with the IP's & all our

Clients and prospects who are constantly looking to monitor, measure, garner

insights and improve their services need not go looking for proven, trustworthy

& best in class CX solutions with deep industry insights as a big plus."

    The GBW acquisition, coming as it does on the back of a previous

acquisition last year of Scalable Data Systems, a Brisbane-headquartered

company, amongst the other acquisitions & investments that Sonata has made over

the last 24 months, not just strengthens Sonata's footprint in Australia but

also opens up new geographies in South East Asia & Europe where GBW has large

clients in the QSR, retail, automotive and oil & gas space.

    Mr. Grant Salmon, CEO of GBW, commented, "We are excited being part of

Sonata. We see an opportunity to differentiate ourselves through adopting the

Platformation™ approach and to further enrich and enhance our offerings

leveraging Sonata's world class capabilities in AI & other cutting edge

technologies. Our existing clients too will be delighted as they will continue

to get the high service quality they are used to, besides gaining access to a

wider set of capabilities through the financial strength, stability and global

footprint that Sonata brings. We would now, not only be able to invest quickly

to scale our business in terms of reach, capability and service, but also

leverage Sonata's global presence to access and service new markets. Our people

will have opportunities for a more diverse choice of solutions and to develop

their careers, while opening up the scope to extend these virtues to newer

markets and geographies."

    The legal, regulatory & commercial aspects of the acquisition will be

completed in due course.

    About GBW (https://www.gbw.solutions/)

    About Sonata Software (https://www.sonata-software.com/company)

    For more information, press only:

    Nandita Venkatesh

    Sonata Software Limited

    CIN- L72200MH1994PLC082110

    A.P.S. Trust Building,

    Bull Temple Road, N.R. Colony

    Bangalore 560019, India

    Tel: +91-80-67781999

    Nandita.v@sonata-software.com

    Logo: https://mma.prnewswire.com/media/1099278/Sonata_Software_Logo.jpg

    Source: Sonata Software