PR83220

SHANGHAI, March 12, 2020 /PRNewswire=KYODO JBN/ --

- The enhanced Edge by Ascential business adds deeper Chinese innovation and

analytics in digital commerce to its global AI-powered data analytics,

empowering brands with the knowledge to win in digital commerce

Ascential, the specialist global information company, has acquired Yimian Data

(renamed 'Yimian by Ascential' after the acquisition, hereafter referred to as

'Yimian'), a leading AI-powered digital commerce data solutions provider from

China, and has integrated it as a division of Edge by Ascential, its digital

commerce insights and advisory subsidiary. The enhanced business now delivers

multi-channel digital commerce insights and advice to empower customers to win

in the world's most competitive and complex digital commerce markets, adding

deeper expertise in China and other APAC digital commerce platforms.

Photo - https://photos.prnasia.com/prnh/20200309/2744069-1

"The newly integrated business generates an exciting new proposition for

companies looking to grow their digital commerce business, whether they are

looking to tap into the growth of China, across APAC or all global markets,"

said Duncan Painter, CEO of Ascential. "Ascential is committed to continuously

exploring innovative solutions that empower customers to win in the digital

economy. We are privileged to add the strength of China's excellent homegrown

innovation to our arsenal."

As one of the industry's most renowned names worldwide, Ascential recognizes

Yimian for its expertise in China's complex, massive and fast-growing digital

commerce market and its perfect synergy with Ascential's existing service

offerings across the US, Europe and APAC ecommerce marketplaces. Alongside the

existing Edge by Ascential APAC business, this acquisition combines two of the

industry's strongest players to bring holistic solutions to the world's leading brands.

"Ascential's proven global reputation and resources equip us with the confidence

to support companies at every level of their growth," said Tony Ren, CEO of Yimian.

"With our deep roots in technology, we will continue to serve as the industry's driver of

innovation. We will leverage our expertise to continuously support customers in a new

retail industry that grows more connected and complex by the day."

The integrated business delivers improved expertise in data analytics powered

by leading technology to help brands drive superior growth in digital commerce

through consumer, shopper, and retailer insights across multiple channels.

That empowers customers to optimize their ecommerce sales, identify key drivers of

business growth, challenges and risks, and expand the boundaries of what is possible

in digital commerce. Yimian generates sophisticated insights in real-time to create

the knowledge to win. The resulting solutions optimize decision-making with future-proof

strategies along every detailed step to drive digital commerce growth.

"This acquisition has already accelerated the value that we bring to our customers

in APAC's leading digital markets, particularly China," said Declan Kearney, Managing Director,

Edge by Ascential APAC. "By merging our established digital shelf solutions with market share,

consumer sentiment analysis and advanced analytics, the Edge/ Yimian team is positioned as

a truly strategic digital commerce partner to our customers. We are excited about leveraging

these new capabilities to help our existing and future customers in APAC and beyond

deliver superior digital performance."

The integration of Edge by Ascential and Yimian presents new opportunities for

customers to outperform in key digital commerce markets around the world.

Through its omnichannel data, in-depth understanding of consumer and market

trends, and long-standing relationships with the world's leading consumer brands,

the combined business offers truly global insights to drive sales growth in Asia and the West.

Source: Ascential

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Link: http://asianetnews.net/view-attachment?attach-id=359573

Caption: Ascential Acquires Yimian Data as part of Edge by Ascential, Delivering Leading

Innovative Digital Commerce Solutions Worldwide