PR83518

LONDON, April 1, 2020 /PRNewswire=KYODO JBN/ --

- Acantha Lang, Lil Rice, and Okiem Join Forces with Vype to Deliver Intimate

Performances to Keep At-Home Music Lovers Entertained

As a growing list of music gigs are being cancelled or postponed, musicians are

still eager to connect with their fans. Vype, the e-cigarette brand dedicated

to providing unique moments of inspiration, is launching a week-long, live

music series from musician's homes – Routes of Inspiration. Inside.

Video - https://mma.prnewswire.com/media/1139361/Vype_Virtual_Music_Series.mp4

Each performance will feature intimate conversations with up-and-coming

musicians about how they find inspiration at home along with a one of a kind

live music shows. Playing songs of resilience and hope, this free musical

series is designed to inspire creative ways to connect while at home. The

series will take place on Tuesday, Thursday and Friday and will be streamed on

Vype worldwide Instagram page.

"We are committed to bringing inspiration to as many of our adult consumers as

we can across the globe," says Elly Criticou, Vapour Category Director, British

American Tobacco. "We are excited to continue to offer unique experiences that

encourage people to find different ways to stay in touch with each other."

The music series will kick-off this week with New Orleans-born Acantha Lang on

Tuesday 31st March at 5pm GMT; followed by composer and pianist Okiem on

Thursday April 2nd at 5pm GMT and finishing the week with singer Lil Rice on

Friday April 3rd at 5pm GMT. Performances will feature a range of musical

genres including blues and soul, cinematic classical and country rock.

About British American Tobacco: British American Tobacco Group (BAT) is one of

the world's leading, multi-category consumer goods organizations, that provides

tobacco and nicotine products to millions of consumers around the world. It

employs over 55,000 people, with market leadership in over 55 countries and

factories in 48. Its Strategic Portfolio is made up of its global cigarette

brands and an increasing range of potentially reduced-risk products, comprising

vapour and tobacco heating products, as well as traditional and modern oral

products.

Media contact: Natasha Webster, +1 336-741-2134

SOURCE Vype