PR83689

GUANGZHOU, China, April 15, 2020 /PRNewswire=KYODO JBN/ --

The China Import and Export Fair (Canton Fair) will launch its 127th edition

online in mid-June in response to the COVID-19 pandemic.

Photo - https://photos.prnasia.com/prnh/20200415/2777499-1

The Canton Fair Goes Online for the First Time in 63 Years

"After more than six decades of unremitting efforts, the Canton Fair has become

China's largest comprehensive international trade fair with the longest

history, most commodities and customers and the best trading results," said Ren

Hongbin, Assistant Minister of Commerce. "The 127th Canton Fair is proposed to

take place online in lieu of a physical exhibition. This is both a pragmatic

response to the COVID-19 pandemic and a major initiative for innovative

development."

As an integral part of the world's economy, China strives to maintain the

stability of global industrial and supply chain while a majority of factories

and companies have now resumed normal business operations. Canton Fair is

committed to boost unfettered trade with its global partners. The first virtual

Canton Fair will create an online international trade platform of quality and

specialty products that covers 16 major export categories, such as home

appliances, consumer goods, textiles, medical and health care.

Powered by advanced information technology, the Canton Fair will provide

around-the-clock online services for product promotion, matchmaking and

business negotiations, enabling both Chinese and international businesses to

place orders remotely.

In addition, the Canton Fair will set up a cross-border e-commerce zone to

explore new possibilities for efficient international trade and promote a batch

of cross-border e-commerce brand enterprises. The fair will also provide live

stream services for exhibitors to promote their products to buyers via custom

live channels. The live stream will run 24/7 and will allow either face-to-face

negotiation or mass marketing promotion to audiences.

"We will actively mobilize all forces, improve technical levels, expand the

scope of favored enterprises, improve supporting services, and enhance the

online experience of all enterprises. We vow to hold an especially wonderful

'online Canton Fair' with special significance through special measures in this

unprecedented time. We welcome you to pay attention to the fair at that time,"

said Li Xingqian, Director of the Department of Foreign Trade of the Ministry

of Commerce.

For more information, please visit: http://www.cantonfair.org.cn/en/

SOURCE: Canton Fair

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