PR83709

KIBBUTZ GIVAT BRENNER, Israel, April 20, 2020 /PRNewswire=KYODO JBN/ --

Seed breeding specialist Equinom, Ltd.'s expansion of its modern cultivation

methods into the global market is changing the paradigm on production and

trading of sesame. The move kicks off a new era of heightened profitability and

increased market stability for the ancient crop. Sesame globalization means

more flexibility for growers, food companies, and grain holders.

Sesame going global

As part of its broad sesame development plans, Equinom has signed new long-term

contracts with major grain handlers and international food companies to grow

and commercialize its Smarter sesame varieties in Africa, South America Europe

and the rest of the world. Results so far include the introduction of a fresh

influx of land now dedicated to the cultivation of sesame totaling 100K acres

worldwide to meet burgeoning demands. Newly emerging growers in the US and

Australia are eagerly adopting cultivation of sesame locally.

Under the plan, traditional growers are realizing the benefits of Equinom's

non-GMO seed varieties to scale up production and broaden existing locations

for growth.

Sesame is considered the oldest and one of the most resilient oilseeds known to

humankind. It can thrive in drought-like conditions where other crops fail and

has proved itself to be a low-maintenance crop with promising returns,

rendering the ancient seed an attractive prospect in the market.

New methods drive accurate production and profit forecasting

"The world sesame market is currently worth almost US$10B," enthuses Gil

Shalev, CEO and Co-founder at Equinom. "We are dramatically developing the

entire sesame value chain." Equinom's smarter varieties also enable farmers to

generate more accurate and pre-defined yields. This leads to more precise

profit forecasting and assessments that greatly facilitate the execution of

prospective contracts, providing all partners - grain handlers, farmers, et

alia - with a safety net, by keeping supplies and prices stable.

Food Security and Stability during Covid19

"The sesame industry is, by nature, prone to fluctuations and that makes it

difficult for key parties in the supply chain to meet pledged output quotas,"

explains Shalev. "Our solution removes a lot of the risks associated with yield

inconsistencies and grants stakeholders a new sense of assurance. Even in times

of crisis - such as with the current Covid-19 pandemic - food companies can

rely on a secured supply of sesame. Right now, amid the outbreak, its 'business

as usual' for Equinom. We are currently drafting new work plans to propel the

industry despite the challenging border closures and transportation hurdles."

Equinom's breeding methods are proving to be instrumental in boosting access to

high-value sesame. They are already transforming sesame into a lucrative cash

crop for all stakeholders along the supply chain including farmers, traders,

and food manufacturers, and new players are unlocking its vast potential.

Traditionally, the food companies were levied with most of the risks. Equinom's

knowhow and capabilities divides any such risk between all stakeholders giving

all players greater flexibility.

Through leveraging a combination of cutting-edge computational science and

natural breeding, Equinom has been able to develop sesame with high-yield

capabilities and superior nutritional profiles. It can easily be tailored to a

variety of innovative and commercial products, including baking, confectionary,

tahini, oil and flour. These encompass parameters of oil concentration, protein

load, flavor, and sensory qualities contributing to more uniform products. This

has been a game-changer for food manufacturers, allowing them to reap the

benefits in the form of consistent supplies of sesame that meet their specific

application needs.

"Today we are uniquely positioned to industrialize and better regulate the

global sesame sector, bringing it to a new and more profitable phase by

creating a more efficient path to market beginning at the seed level." says

Shalev. "Our work ethos firmly upholds the sustainable development goals

outlined by the UN to promote economic growth and wellbeing. We also are able

to meet the requisites of complete transparency and traceability from field to

table as desired by our customers."

Equinom will be hosting a webinar on increasing profits using smarter sesame.

To learn more, please register for the webinar on May 12th 2020, 11am - 12pm

EDT here.

For further information, please contact:

Press Contact:

NutriPR

Ms. Liat Simha

VP of Marketing

Tel: +972-8-658-0585

liat@nutripr.com

www.nutripr.com

Twitter: @LiatSimha

Company Contact:

Equinom

Mr. Itay Dana

Tel: +972-9-974-2893

marketing@equi-nom.com

www.equi-nom.com

Twitter: @Equinom2

LinkedIn: www.linkedin.com/company/equinom/

Photo:

https://mma.prnewswire.com/media/1156481/Winds_of_Change_for_global_sesame.jpg

SOURCE: Equinom