PR83753

LONDON, April 22, 2020 /PRNewswire=KYODO JBN/ --

-- International Hit Show "Little Baby Bum" available this month on Xigua

Video, One of China's Most Popular Video Apps

Moonbug (

https://c212.net/c/link/?t=0&l=en&o=2782709-1&h=489936608&u=https%3A%2F%2Fwww.moonbug.com%2F&a=Moonbug

), a global entertainment company that develops and distributes fun,

values-based content for kids, has commenced its expansion into China and is

proud to announce its first partnership with Xigua Video, a local short form

video platform launched by ByteDance in 2016. With this partnership, Moonbug's

flagship IP and international toddler sensation Little Baby Bum will be

available imminently to the 50 million users on Xigua Video.

Photo - https://mma.prnewswire.com/media/1158259/Moonbug_Little_Baby_Bum.jpg

"We've seen a huge amount of global expansion in the past year and this is the

first of hopefully many more deals within China and the wider Asian market,"

said Nicolas Eglau, head of EMEA, Moonbug. "Little Baby Bum already has such a

strong following throughout Asia, and we are excited to join Xigua Video's

growing category of children's content so kids across China can access and

interact with the show."

Starting this month, all of Little Baby Bum's core IP is available on Xigua

Video, including Wheels on the Bus. The show will be available in English and

Mandarin.

"We are excited to bring such a popular show to the children and parents on our

platform," said Mengyuan Xiao, Head of Content Partnership at Xigua Video.

Little Baby Bum has captivated audiences around the world with its playful

nursery rhyme storylines that help kids learn and develop cognitive, emotional

and physical life skills. Since being acquired by Moonbug, Little Baby Bum's

audience has expanded exponentially off- and online. It can be found on global

platforms such as Netflix, Hulu, Amazon Prime Video, and on YouTube it has

surpassed 50 million subscribers and garnered a 400% year-over-year viewership

increase on the platform. To complement the success of the show Moonbug has

also produced three hit spin-off series based on its characters, released a

line of Little Baby Bum merchandise with Little Tikes(R) and created a live

stage show called Little Baby Bum Live.

About Moonbug

Moonbug is an award-winning global entertainment company providing fun

entertainment with positive values for children. Moonbug acquires, creates and

distributes content for pre-school kids. The company, which is amongst the

largest digital kids IP owners in the world, was co-founded by media veterans

Rene Rechtman, CEO, and John Robson, COO, with main offices in London and Los

Angeles.

Moonbug's IP includes global sensations Little Baby Bum, My Magic Pet Morphle,

Supa Strikas, Go Buster, Playtime with Twinkle, Gecko's Garage, Arpo and many

more. Moonbug shows are also available on global platforms such as YouTube,

Netflix, Hulu, Roku, Sky, Amazon Prime Video and others.

About Xigua Video

Xigua Video is one of China's most popular video applications that enable users

to discover, enjoy and share a wide range of video stories, both short-form and

long-form.

For more information, please visit https://www.ixigua.com/.

SOURCE Moonbug

CONTACT: Briana Trulear, +1-804-239-6757, briana@clarity.pr