PR83682

NANJING, China, Apr. 23, 2020 /Xinhua=KYODO JBN/--

Chinese art matters "Everyone talks and paints" public course project, won the

support of Jiangsu Art Foundation in 2018 and the "Excellent Case Award" of

Jiangsu Institution of Museums in 2019, now is an attempt to explore and

combine features the era of public education and new media communication.

"Everyone talks and paints" is a public aesthetic education project led by the

director of Jiangsu Art Museum Xu Huiquan and implemented by the Ministry of

Public Education. Cooperate with high-quality exhibitions for more than three

months, and uphold the principle of show-by-show while inviting well-known

artists, theorists, and curators to record guide videos for the public. Each

guide video is widely broadcasted through multi-form, multi-channel and

multi-terminal like the exhibition screen, WeChat, Weibo, and professional

video websites. The entire project's shooting and production cycle took about

two years. At present, ten issues of nearly 300 minutes of guide videos have

been produced. The audience for offline and online aesthetic education exceeded

400,000.

Participation in traditional art education activities is rare and coverage is

limited. This activity, through the combination of offline and online, using

the expertise of experts, explains the language in simple terms and solves the

viewers confusion that "interested but not understand". It maximizes the public

feelings of the specific content of the exhibition, from which audience can get

both the beauty and knowledge. Without limits of time and space, art can better

enter the lives of more people and turn cultural experience into a part of

daily life.

Especially during coronavirus epidemic, the Jiangsu Art Museum reedited the

"Everyone talks and paints" guide video into hundreds of interpretation videos

(1 to 3 minutes) by experts, which were continuously launched on the WeChat

official account, attracting a large number of audience browsed and commented.

In the future, the bureau of public education in Jiangsu Art Museum plans to

produce more high-quality aesthetic education content, which will be

effectively disseminated in a short, quick, and friendly manner. It will

continue to experiment with other new media platforms such as WeChat, Weibo,

Tiktok, and online and offline interaction to further expand the scope and

influence of aesthetic education, so that art can enter the daily life of more

people.

Source: Jiangsu Art Museum

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