Empire State Building Launches #HeroesShineBright Campaign To Show Thanks To First Responders

Empire State Realty Trust, Inc.

PR93784

 

NEW YORK, April 24, 2020 /PRNewswire=KYODO JBN/ --

 

-- A week of lightings for First Responder organizations and Essential Workers

kicks off April 24

 

The Empire State Building (ESB) today announced the launch of

#HeroesShineBright, a weeklong campaign to give thanks to every person putting

their lives on the line to save others during the COVID-19 pandemic both in the

United States and around the world. Every night from April 24 through May 2,

ESB will dedicate its tower lights to a different First Responder organization,

shining in their representative colors to acknowledge their bravery and

service.

 

On May 2, the final night of #HeroesShineBright, ESB will partner with the

World Federation of Great Towers in a coordinated lighting that will see the

Burj Khalifa (UAE), CN Tower (Canada), Macau Tower (China), Busan Tower (South

Korea), Willis Tower (US), Euromast (Netherlands), 360 Chicago (US), Calgary

Tower (Canada), One Liberty Observation Deck (US), Ostankino TV Tower (Russia),

Tallinn TV Tower (Estonia), UFO Tower (Slovakia), and others shine their lights

in a red heartbeat from 8:30 - 9:30 p.m. in their local time zone to bring

global awareness to those helping fight the pandemic. The Eiffel Tower will

also dedicate its signature sparkle to the campaign that evening.

 

The schedule of lightings is as follows:

 

-- April 24: Yellow/White/Blue w/ Siren Effect in honor of FDNY/EMS

-- April 25: Blue/White/Blue in honor of Doctors, Nurses and the Medical

Community

-- April 26: Blue/Orange/Blue in honor of Correction Officers

-- April 27: Split lights:

- North & South: Orange/Blue/White in honor of the U.S. Coast Guard

- East & West: Blue/Gold/Blue in honor of the U.S. Navy

-- April 28: Yellow/Black/White in honor of the U.S. Army

-- April 29: Blue/Blue/Blue in honor of the Metropolitan Transportation

Authority

-- April 30: Yellow/Yellow/Yellow in honor of Essential Workers

-- May 1: Blue/Purple/Blue in honor of Police Memorial Day

-- May 2: Dynamic heartbeat lighting in coordination with the World

Federation of Great Towers

 

"The Empire State Building is the beating heart of all of us, and the

international icon of the skyline of New York City. She shines her lights to

show First Responders and essential workers our appreciation, love, and

support, which they deserve," said Anthony E. Malkin, Chairman and CEO of

Empire State Realty Trust. "Our tribute to the heroes on the front lines of our

great city, one group at a time, will culminate with a worldwide show of

support as the World Federation of Great Towers showers universal light to

spotlight the contributions of First Responders around the world."

 

The Empire State Building encourages fans to participate in the

#HeroesShineBright campaign, and leave comments on its posts and stories across

its social media platforms thanking essential workers each night of the

lightings. On May 2, the Building will share a celebratory compilation video

incorporating videos of personal thank yous, fan comments, and inspiring videos

of the lightings across the globe.

 

For more information, please visit http://www.esbnyc.com.

 

About the Empire State Building

Soaring 1,454 feet above Midtown Manhattan (from base to antenna top), the

Empire State Building, owned by Empire State Realty Trust, Inc., is the

"World's Most Famous Building." With new investments in energy efficiency,

infrastructure, public areas and amenities, the Empire State Building has

attracted first-rate tenants in a diverse array of industries from around the

world. The Empire State Building was named the world's most popular travel

destination in a study conducted by Uber and was named America's favorite

building in a poll conducted by the American Institute of Architects. For more

information on the Empire State Building, please visit

www.empirestatebuilding.com, www.facebook.com/empirestatebuilding,

https://twitter.com/empirestatebldg, www.instagram.com/empirestatebldg,

http://weibo.com/empirestatebuilding, www.youtube.com/esbnyc,

https://www.tiktok.com/@empirestatebldg or www.pinterest.com/empirestatebldg.

 

About Empire State Realty Trust

Empire State Realty Trust, Inc. (NYSE: ESRT), a leading real estate investment

trust (REIT), owns, manages, operates, acquires and repositions office and

retail properties in Manhattan and the greater New York metropolitan area,

including the Empire State Building, the "World's Most Famous Building."

Headquartered in New York, New York, the Company's office and retail portfolio

covers 10.1 million rentable square feet, as of March 31, 2020, consisting of

9.4 million rentable square feet in 14 office properties, including nine in

Manhattan, three in Fairfield County, Connecticut, and two in Westchester

County, New York; and approximately 700,000 rentable square feet in the retail

portfolio.

 

SOURCE Empire State Realty Trust, Inc.

 

CONTACT: Alexandra Chernin, +1 (212) 736-3100,

achernin@empirestaterealtytrust.com, or Stacey-Ann Hosang, +1 (212) 736-3100,

SHosang@empirestaterealtytrust.com

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