PR83797

HONG KONG, April 27, 2020 /PRNewswire=KYODO JBN/ --

In its eleventh year of the report, Cision surveyed over 3,200 journalists,

its largest ever

Cision released its 2020 State of the Media Report, the company's eleventh

annual, which uncovers the latest trends and challenges facing the media

industry, and how PR professionals can better work with their journalist

counterparts. This year's report is Cision's largest ever, surveying more than

3,200 journalists from 15 countries in North and South America, Europe, and

Asia. Download the full report [https://misc.prnasia.com/atd/custeventreg.php?event_id=482&utm_source=linkedin&utm_medium=press_release&utm_campaign=SOTM2020  

]

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Since the State of the Media survey was initially conducted prior to the

declaration of the COVID-19 pandemic, Cision sent a follow-up questionnaire at

the end of March to ensure the impact of the crisis was properly reflected in

the report. Those results are included in a special COVID-19 section of the

report and provides insight into how PR and communications professionals can

best support journalists during this time.

"For the last 11 years, Cision has produced the State of the Media Report as a

way to provide a full and honest picture of what journalists are dealing with

at that particular time," said Sarah Parker, Head of Content Marketing at

Cision. "While each year brings a set of new challenges, 2020 is obviously an

especially difficult one. Our goal is to help strengthen the relationship

between PR professionals and the media, so it was crucial to reach back out to

understand how journalists are managing these unprecedented times."

In addition to how COVID-19 has impacted the media, Cision's 2020 State of the

Media Report covers topics including:

- The challenges facing journalism in 2020 and how reporters measure success

- Trust and bias in the media

- Technology's impact on the media landscape

- How PR professionals can improve their pitches

- How PR and communications professionals can build stronger relationships with

reporters

Despite an increasing number of challenges facing journalists, including

staffing and resources and mounting workloads, the report reveals several

optimistic takeaways, most notably a reported decline on attacks on freedom of

the press.

Other key findings from the report include:

- Distrust in the media is decreasing in the eyes of journalists. For the

fourth year in a row, respondents reported a decrease in the public's distrust

of the media; 59% of respondents felt the public lost trust this year, which is

down from 63% in 2019, 71% in 2018 and 91% in 2017.

- Ensuring accuracy continues to be deemed most crucial: For the second year in

a row, 51% of journalists say that ensuring content is 100% accurate is more

important than revenue, exclusivity, or being the first to publish. Especially

in the age of COVID-19, it's become increasingly crucial to ensure that content

is as accurate as possible.

- Social media algorithms are ranked the most important new technology

impacting journalists today, while the heady promise of AI continues to fade.

41% of journalists agreed that social media algorithms will change the way they

work the most, up from 38% in 2019. Only 15% of respondents see AI/machine

learning as the most important technology to affect the industry. This is down

from 19% in 2019.

- All coverage is now being looked at through the lens of COVID-19. Journalists

also reported looking for more optimistic, human stories in response to the

current news cycle.

The report is now available in the US, and will be available internationally in

the coming weeks.

Read the full Cision 2020 State of the Media

Report[https://misc.prnasia.com/atd/custeventreg.php?event_id=482&utm_source=lin

kedin&utm_medium=press_release&utm_campaign=SOTM2020].

Cision will also host a livestream event on April 28th with a panel of

journalists to discuss the State of the Media findings in further detail. The

expert panel will include reporters from TechCrunch, The Toronto Star and Yahoo

Finance. Learn more and register for the

livestream[https://c212.net/c/link/?t=0&l=en&o=2781569-1&h=3020911374&u=https%3A

%2F%2Fwww.cision.com%2Fus%2Fresources%2Fwebinars-events%2F2020-state-of-the-medi

a-live-stream%2F&a=Learn+more+and+register+for+the+livestream].

Methodology

Cision conducted its 2020 State of the Media Survey between January 28 and

February 20, 2020. Surveys were emailed to Cision Media Database members, which

are vetted by the company's media research team to verify their positions as

media professionals, influencers and bloggers. The COVID-19 special section was

put together from a separate email campaign sent between March 25 and March 30,

2020. This year's survey collected 3,253 total responses from across the media

spectrum and in 15 different countries.

About Cision

Cision Ltd. is a leading global provider of earned media software and services

to public relations and marketing communications professionals. Cision's

software allows users to identify key influencers, craft and distribute

strategic content, and measure meaningful impact. Cision has over 4,800

employees with offices in 24 countries throughout the Americas, EMEA, and APAC.

For more information about Cision's award-winning products and services,

including the Cision Communications Cloud®, visit www.cision.com and follow

Cision on Twitter @Cision. To support PR and communications professionals

during this difficult time, Cision has compiled these free COVID-19 PR

resources[https://www.cision.com/us/covid-19-resources/].

Media Contact:

Karine Siu

Regional Marketing Manager

asia.marketing@prnasia.com

+852-2572-8228

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