Kavalan creates entry-level range to capture broad market

Kavalan

PR83896

 

TAIPEI, Taiwan, May 4, 2020 /PRNewswire=KYODO JBN/--

 

Series promises signature quality at a good price

 

 

Not content with one entry-level whisky, Kavalan has now announced the creation

of a new entry-level range as part of its portfolio alongside existing Kavalan

series like Solist and Rare Sherries.

 

Photo - https://photos.prnasia.com/prnh/20200501/2791546-1

With its rich earth color, the Taipei 101-shaped bottle for the Kavalan

Distillery Select Series symbolizes the foundational core strengths of

Kavalan’s cask selection and blending art. On the left, “Kavalan Distillery

Select No. 1,” is rich in fruitiness intertwined with cream and toffee notes.

On the right, ”Kavalan Distillery Select No. 2” blends floral and herbal notes,

mature woodiness and warm spiciness.

 

The Distillery Select Series (700ml, 40% ABV) is positioned as the first

entry-level whisky range that offers a superior art of blending.

 

CEO Mr. YT Lee said the Distillery Select Series had been designed to satisfy

both whisky beginners and connoisseurs.

 

"In this range, drinkers will get all the benefit of our team's fine

craftsmanship at a surprising price point. We are doing things a little

differently. We're pursuing the flavour profile first, rather than a particular

cask."

 

"For our first whisky, we emphasize tropical fruits and for the second whisky,

floral and herbal notes. Each whisky in this range showcases different facets

of Kavalan's distinct character. Every expression delivers high quality at a

friendly price."

 

Aged in quality refill casks to showcase Taiwan's subtropical climate, the

range takes its name from the previously launched inaugural whisky, now known

as Distillery Select No. 1.

 

No. 1 was winner of two gold medals at the 2019 and 2020 San Francisco World

Spirits Competition, and is followed by Distillery Select No. 2, which was

launched in Taiwan on April 29.

 

No.1 has been repackaged and serialized with a new sticker on the front of the

bottle. The recipe of the original whisky has not been altered.

 

Taiwan's architectural pride, Taipei 101 and one of the world's tallest

skyscrapers, symbolizes the scale of Taiwanese ambition. Kavalan's 101-shaped

bottle expresses the height of excellence pursued by the distillery.

 

Tasting notes

 

Kavalan Distillery Select Single Malt Whisky No.1

 

Colour: Midnight amber

 

Nose: Delicate and silky. Full with the scent of ripened tropical fruits,

fragrant floral notes and warm vanilla.

 

Palate: Elegant, perfectly balanced, and easy to drink. Rich and complex layers

of butterscotch, creamy toffee, and vanilla create a soft and thick

multi-layered taste that is lingeringly long in the finish.

 

The second whisky in the range, Kavalan Distillery Select No. 2, was officially

released in Taiwan on April 29, RRP NTD$1,000 at 700ml. No. 2 is deeply

aromatic with an irresistible floral and herbal complexity, blending woody and

spicy notes in rich layers. No. 2 will soon be available globally.

 

About Kavalan Distillery

 

Kavalan Distillery in Yilan County has been pioneering the art of single malt

whisky in Taiwan since 2005. Our whisky, aged in intense humidity and heat,

sources the meltwaters of Snow Mountain and is enhanced by sea and mountain

breezes. All this combines to create Kavalan's signature creaminess. Taking

Yilan County's old name, our distillery is backed by about 40 years of

beverage-making under parent company, King Car Group. We have collected more

than 400 gold awards or higher from the industry's most competitive contests.

For further information visit www.kavalanwhisky.com.

 

Follow us on Instagram and Twitter for news and information: @kavalanwhisky.

 

Media Contact:

Kaitlyn Tsai

+886(0)39 229 000#7164

kaitlyn@kingcar.com.tw

 

SOURCE Kavalan

 

Image Attachments Links:

 

Link: http://asianetnews.net/view-attachment?attach-id=362946

 

Caption: With its rich earth color, the Taipei 101-shaped bottle for the Kavalan Distillery Select Series symbolizes the foundational core strengths of Kavalan’s cask selection and blending art. On the left, “Kavalan Distillery Select No. 1,” is rich in fruitiness intertwined with cream and toffee notes. On the right, ”Kavalan Distillery Select No. 2” blends floral and herbal notes, mature woodiness and warm spiciness.

 

 

 

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